i o n s Forecasting & Planning in the Food Industry A recipe to make it light! EyeOn bv Business Planning & Control Solutions Croylaan 14 P.O.Box 85 NL - 5735 ZH Aarle-Rixtel +31 492 388850 +31 492 388835 mail@eyeon.nl www.eyeon.nl Planning & control solutions in leading organisations An EyeOn white paper Forecasting & Planning in the Food Industry A recipe to make it light! Drs. André Vriens MTD‚ Ir. Edward Versteijnen‚ EyeOn BV Business Planning & Control Solutions‚ Croylaan 14
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Case Study Metabical Introduction Cambridge Sciences Pharmaceuticals’ (CSP) is international health care company Focus on developing‚ manufacturing and marketing products that treat various deceases Want to enter the market for weight-control products in the US Sucessfully managed to develop Metabical‚ new revolutionary product for weight lost SWOT Analysis Strenghts First prescription drug Has Food and Drug Administration approval Good results in clinical trials and market
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Metabical Analysis 1) Benefits: * All other Weight-Loss Options in Exhibit 2 are more expensive that the target $30/ month out of pocket cost. * No other weight loss option offers cost containment cards. * No other product combines two mechanisms for weight loss: Metabical combines two pharmacologic mechanisms to produce weight loss: Fat blocker‚ meditonan and appetite suppressant‚ calosera. Due to the dual mechanism‚ the medications can be dosed in lower levels and therefore have
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Contents Introduction 3 Product Analysis 3 Product Overview 3 Market Structure 4 Competition 5 Dunkin Donuts 7 Krispy Kreme 3 McDonalds 8 Panera Bread 8 Elasticity Estimates Pricing Strategy 10 Forecast 12 Determants of Demand 13 Forecast Model 15 Forecast Error! Bookmark not defined. Summary 15 Works Cited Introduction With the economy in trouble‚ the stock market tanking it is important
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Making Decisions Based on Demand and forecasting Domino’s Pizza Assignment 1 Professor : COURSE NAME: ECO 550: Managerial Economics and Globalization October 27‚ 2012 Assignment 1: Making Decisions Based on Demand and Forecasting 1. Report the demographic and independent variables that are relevant to complete a demand analysis providing a rationale for the selection of the variables. According to bundle website (2012)‚ business
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healthcare company that had completed successful clinical trials for its newest weight loss prescription drug‚ Metabical. With the final FDA approval expected‚ Metabical’s launch was set for January 2009 and a clear marketing communications strategy needed to be in place before the launch. With 10 years and $400 million spent on research and development‚ it was imperative that CSP positions Metabical correctly in the marketplace. Optimal segmentation‚ targeting‚ and positioning were important factors to
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FORECASTING Q1: Moving averages are often used to identify movements of stock prices. Weekly closing prices (in $ per share) for Toys Я Us for 22 September‚ 1997‚ through December 8‚ 1997‚ are as follows (Prudential Securities Inc); Month Sept 22 Sept 29 Oct 6 Oct 13 Oct 20 Oct 27 Nov 3 Nov 10 Nov 17 Nov 24 Dec 1 Dec 8 Fund Price 37.8750 35.6250 34.6875 33.5625 32.6250 34.0000 33.6250 35.0625 34.0625 34.1250 33.2500 32.0625 a. Use a 3-month simple moving average
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Packaging Definition: The wrapping material around a consumer item that serves to contain‚ identify‚ describe‚ protect‚ display‚ promote and otherwise make the product marketable and keep it clean. Packaging and brand are “partners” of every product. Packages of products are like clothes that can flatter one’s figure or make one look fat. People wear clothes that fit them‚ or make them feel comfortable and attractive. Packaging is more than just your product’s pretty face. Your package
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SM Investments Companies Retail and Malls SM Prime Holdings is the parent company of the SM Group’s shopping malls. It is the largest shopping mall and retail operator in the Philippines. It was incorporated on 6 January 1994 byFilipino-Chinese entrepreneur Henry Sy to develop‚ conduct‚ operate and maintain SM commercial shopping centers and all businesses related thereto‚ such as the lease of commercial spaces in the compound of shopping centers. It went public on 5 July 1994 and subsequently
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1. THE IMPORTANCE OF PACKAGING It can be seen that people use packaging for a long time. They apply it as the container. However‚ the packaging has been improved continuously in many ways to support the people in each period. For example‚ in the past‚ people used the glass to preserve food before they has developed the metal can to use instead. 1.1 The importance of packaging in the past In the ancient time‚ people use the packaging in the dairy life for storing or preserving the food‚ protection
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