The 6 Ps of Promotion: The traditional marketing mix is one of the most famous marketing terms. Its elements compose the basic components of a marketing plan. Also known as the Four P’s‚ the marketing mix consists of price‚ place‚ product and promotion. However‚ the retail marketing mix differs from the traditional marketing mix. It is made of 6 Ps: product‚ place‚ promotion‚ price‚ presentation and personnel. Although some of the elements are the same‚ these two concepts differ. In order for a
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Information Rules 1 The information Economy Tech changes‚ economic laws do not. INFORMATION Information – anything that can be digitized. Info has an unusual cost structure. Costly to create and assemble. Costly to produce but cheap to reproduce. High fixed costs but low marginal costs. When managing intellectual property‚ goal should be to maximize the value of your intellectual property‚ not its protection. Experience good – must be experienced in order to be valued. Information is always
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textile industry can compete using pricing or non-pricing strategies. Pricing strategies involves the use and manipulation of prices to increase market share and reduce potential and existing competition in the textile industry. Non pricing strategies on the other hand refer to all the alternatives‚ excluding price‚ that a firm uses to achieve the same objectives. One of the most common pricing strategies used in the textile industry is the use of limit pricing. This involves a firm setting a low
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describes the product pricing‚ distribution‚ promotion‚ policies of the company. * It ends with the brief discussion ‚ the challenges and future perspective of the company. Background * GF Ltd was founded by John Taylor in 1994. * It was an organic fruit juice manufacturing company. * GFL became the 1st company to market organic juices in the UK. Issues * To gain insight into the organic juice market in the UK. * To understand the product‚ pricing‚ distribution and promotion
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markets was an important component of the economy-wide Structural Adjustment Programs (SAPs) adopted by developing countries (Minot and Goletto‚ 2000). The SAPs entailed the privatization and liberalization of staple grain marketing and pricing in over 20 counties in Africa (World Bank‚ 1994). In the 1990’s‚ the SAPs were deepened by Kenya’s tariff reduction commitments at the multilateral trade negotiations that culminated in the creation of the World Trade Organization (WTO)
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PAYLESS SHOESOURCE Paying Less for Fashion BACKGROUND Payless ShoeSource‚ Inc. is the largest footwear retailer in the United States. The company operates about 4‚700 stores in all 50 states as well as Puerto Rico‚ Guam‚ Saipan‚ the U.S. Virgin Islands‚ Canada‚ Central America‚ the Caribbean‚ Ecuador‚ and Japan. It also sells footwear via the Internet at www.payless.com. Payless has built its success by offering a large selection of shoes at very low prices‚ most selling for less than $15
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PLEASE do not share with too many people‚ I took this down for my group and am allowing only a FEW others to see this. QUESTIONS Lecture 4 1. The major actors in the organization’s microenvironment are: 1. the company‚ state government‚ competitors and customers‚ 2. the company‚ competitors ‚ customers and intermediaries (correct) 3. the company‚ competitors‚ state government‚ customers‚ and media 4. the company‚ competitors‚ customers and media. 1. Demography
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Assignment 2 – Business Studies – enter the dragon’s den You are going to develop a business idea and write a business plan. Below is a list of possible businesses you might be interested in starting: • Bed and breakfast business plan • Cafe business plan • Child care business plan • Consultant business plan • Day care business plan • Day spa business plan • fitness centre business plan • Hair Salon business plan • Health club business plan • Internet
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Case: Heinz Ketchup – Pricing the Product Line Define the Problem: Problem Case: The management team of Heinz needed to maximize net profit by increasing the sales of their highest-margin items‚ yet they were experiencing constant pushback from retailers‚ on top of that‚ their shelf space was being reduced‚ as well as the promotional support for their high margin products‚ the team needs to come up with a plan List any outside concepts that can be applied: - Pricing strategy (price orientation
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term of “marketing mix” became popular after Neil H. Borden published his article in 1964‚ The Concept of the Market Mix. He later began teaching this term in the late 1940’s. The ingredients in Borden’s marketing mix included product planning‚ pricing‚ branding‚ distribution channels‚ personal selling‚ advertising‚ promotions‚ packaging‚ display‚ servicing‚ physical handling‚ and fact finding and analysis. Not long after E. Jerome McCarthy grouped these ingredients into four categories that today
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