Definition of ’Return On Investment - ROI’ A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. To calculate ROI‚ the benefit (return) of an investment is divided by the cost of the investment; the result is expressed as a percentage or a ratio. The return on investment formula: In the above formula "gains from investment"‚ refers to the proceeds obtained from selling the investment of interest. Return
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[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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Metabical (Case study) Case Facts • Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss. • It was the first and only prescription drug to obtain FDA approval for weight loss (overweight category) drug. • The company had conducted an elaborate market research program for identifying the target segment and positioning the product. • Competitors: FDA approved OTC drug Alli. • Marketing strategy: – DTC advertising- celebrity endorser‚ TV‚ radio‚
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Paradox Review of Basic Finance The Time Value of Money ROI‚ Internal Rate of Return (IRR)‚ and Payback Period Calculating ROI for an E-business Project Base Case Incorporating the E-business Project Incremental Cash Flows and IRR Uncertainty‚ Risk‚ and ROI Uncertainty Sensitivity Analysis 1 2 4 4 6 6 7 8 10 11 11 11 Project and Technology Risks Monte Carlo Analysis Applied to ROI Executive Insights The Important Questions to Ask When Reviewing an ROI Analysis A Framework for Synchronizing e-Business Investments
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272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key
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2) How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? The book of Marketing Management defines “Market Segmentation” as the process of dividing the market into group(s) of similar consumers and selecting the most appropriate to serve. Eventually‚ the selected group will be called the target market. According to this definition and the case on hand‚ Printup must decide on the parameters according to which she should start the segmentation
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• What is the decision making process for Metabical? ◦ Who is involved? ◦ What role do they play? ◦ What are the stages in the process? In the launch of Metabical for the US market‚ several marketing decisions need to be made to bring a viable product into the market to maximize market penetration and gross margins over the PLC and to best serve the needs of the customers The players are • Health Care Professionals ◦ Will prescribe Metabical to their patients ◦ Can influence Insurance Companies
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Measuring Sponsorship ROI for the Automotive Industry Capturing Passion Outcomes from Your Sponsorship! Wednesday‚ February 2‚ 2011 Industry Challenge? Property View How can I justify the investment to the sponsor? Ok. Just send them something with sponsorship ROI on it.... Logo measurement & equivalent media value Scorecard systems An independent agency rates a sponsorship on several criteria based on judgement Does it improve our brand loyalty with existing owners? Are car buyers more
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precise ROI of talent management initiatives is difficult in general‚ but specific quantitative studies can provide the information needed for decision making. 4. Semi-quantitative assessments (a mix of quantitative and qualitative information) is typically what managers want to give them confidence that an initiative is worthwhile. 5. Managers decide with the heart and the head. If the heart is unconvinced no ROI calculations will change their decision. 6. The issue of calculating a precise ROI can be
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Why EVA is better than ROI (ROCE‚ ROIC‚ RONA‚ ROA) and earnings‚ operating profit etc. Equity investors should earn on their capital a return far over risk-free interest rate in order to induce and maintain capital in the company Therefore earnings should always be judged against the capital used to produce these earnings Earnings can be easily increased simultaneously worsening the position of shareholders e.g. if more capital is poured into! company although the return on capital is 5% or less
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