an age group of 25-54 would have a stronger response rate. Metabical aims to be affordable‚ but since it is a prescription drug that is not covered by most insurance plans‚ individuals with an annual income of $40‚000 or more would be more financial able to cover the costs of the drug. Focusing on potential consumers needs‚ benefits‚ and attitudes can help behaviorally segment the consumer market. The need that the ideal Metabical consumer is looking to achieve should be weight-loss with the
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1. How does Metabical compare to current weight-loss options? Answer: Metabical is revolutionary product and forecasted to be the first FDA approved prescriptive drug for overweight individuals with weight-loss goals. The previous prescriptive drugs have a negative side effects that out weighed its positives. Metabical‚ on the other hand‚ did not display as many negative effects in its trail runs and thus was being strongly endorsed by the medical community. The current weight-loss drugs can be
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purpose of this lab is to find out how does the concentration of a saline solution affect the movement of the solvent molecules. Before the experiment‚ it was predicted that the saline solution in baggies would remain inside‚ without mixing with the water‚ and that the mass would not change. Throughout the experiment‚ the saline solution was added into the baggie‚ it was discovered that a small portion of the saline solution would leave the bag. In the baggie that has 0.2 percent concentration of
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Abstract In this experiment‚ the Ksp for calcium sulfate dihydrate‚ CaSO4·2H2O‚ by titrating 4 times a calcium sulfate dihydrate solution with diprotic EDTA‚ H2(EDTA)2-. For each trial we found the Ksp by means of molarities and activities. The results for the Ksp using only molarities was very different than the Ksp using activities. The average Ksp using molarity only was 2.26 x 10-4 and the average Ksp using activity turned out to be 2.31 x 10-5. The actual Ksp however‚ is 3.14 x 10-5. A percent
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Buffer solutions and common ion effect A buffer solution resists (or buffers) a change in its pH. That is‚ we can add a small amount of an acid or base to a buffer solution and the pH will change very little. How to calculate pH of buffer solution containing both acid and conjugate base? Dissociation constant definition 1.1 can be rearranged into or (note that due to sign change [A-] was moved to nominator). This is so called Henderson-Hasselbalch equation (or buffer equation)
Free PH Acid dissociation constant Buffer solution
2) How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? The book of Marketing Management defines “Market Segmentation” as the process of dividing the market into group(s) of similar consumers and selecting the most appropriate to serve. Eventually‚ the selected group will be called the target market. According to this definition and the case on hand‚ Printup must decide on the parameters according to which she should start the segmentation
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Metabical (Case study) Case Facts • Metabical is a prescription drug produced by Cambridge Sciences Pharmaceuticals (CSP) for weight loss. • It was the first and only prescription drug to obtain FDA approval for weight loss (overweight category) drug. • The company had conducted an elaborate market research program for identifying the target segment and positioning the product. • Competitors: FDA approved OTC drug Alli. • Marketing strategy: – DTC advertising- celebrity endorser‚ TV‚ radio‚
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272593 BUS 474 A 02/14/2011 Metabical After spending millions of dollars for ten years in research and development‚ Metabical was finally able to receive FDA approval‚ making it the first and only drug to receive FDA approval to meet the needs of customers who have been trying to lose weight. Like with any other new product‚ numerous issues need to be considered before Metabical is actually introduced in the market. Decisions about pricing‚ packaging and demand forecast of the product are key
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[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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• What is the decision making process for Metabical? ◦ Who is involved? ◦ What role do they play? ◦ What are the stages in the process? In the launch of Metabical for the US market‚ several marketing decisions need to be made to bring a viable product into the market to maximize market penetration and gross margins over the PLC and to best serve the needs of the customers The players are • Health Care Professionals ◦ Will prescribe Metabical to their patients ◦ Can influence Insurance Companies
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