In 2008‚ a marketing and positioning strategy was needed for Cambridge Sciences Pharmaceutical’s (CSP) new weight loss drug called Metabical. Metabical was touted as being a revolutionary weight loss drug with fewer negative side effects than the usual medicinal weight loss remedies. Metabical has many levels of decision-makers – both internal and external. CSP’s senior director of marketing‚ Barbara Printup likely reports to the company’s board of directors for her ultimate authority. Printup
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Theory: Solution Focus Key Concepts Solution Focus therapy is illustrated by techniques The miracle question Exception questions Scaling questions Presupposing change. Moving towards solution Goal formulation Solution focus therapy is grounded on a positive orientation. The view of solution focus is people are healthy‚ competent‚ and resourceful‚ and have the ability to construct solutions to enhance their lives. This therapy is concerned with looking for what is working
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Introduction The video on solution-focused therapy was highly intriguing. It was apparent that Ms. Insoo Kim Berg was a very skilled professional‚ and she utilized the solution-focused therapy to help empower her clients to build their own solution to their problems. I felt it was amazing that after one session‚ the clients were able to recognize the necessary changes and were willing to work in the direction of positive change. Ms. Insoo Kim Berg conducted the therapy in such a way that the clients
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Solution-Focused Therapy Paper Angela French Grand Canyon University Marriage and Family Therapy PCN: 521 Nissa Chadwick February 19‚ 2015 Solution-Focused Therapy Paper Solution-Focused therapy (SFT) and Narrative therapy are both effective forms of therapy that are different from traditional approaches to therapeutic change. While many forms of therapy focus on the presenting issues and concerns‚ these therapeutic approaches seek to focus on clients’ strength and abilities in order to locate solutions
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Problem Solving Vs. Solution Focus By Ashli Gross Univeristy of Walla Walla If the history of science has taught us anything‚ it should be that there will always be a conflict with the well founded set of ideas and beliefs and the emergence of new information and ideas that threaten the current socially acceptable paradigm. We see it when Galileo claimed that the Earth revolved around the sun and
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Solution Focused therapy (SFT) is becoming an important method that is being used in working with individuals and families‚ an approach to psychotherapy. SFT is a type of therapy that focuses on solution-building with the client instead of discussing problems like other types of approaches do. Solution focus is a strength’s perspective method and has a short duration. This type of therapy focuses on holding the client responsible for the exploring strengths‚ learning to cope‚ and making it a solution
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most suitable for this analysis is the Solution-Focused Theory. Solution- Focused Theory is a combination of several approaches‚ that focuses heavily on the present and future. When using this therapy is it not ideal to focus on past problems because it redirects the client thoughts‚ making them focus more on the problem then the solution. This therapy allows clients to set clear goals at the beginning of the counseling sessions (Lecture 7‚ 2012). The solution focused therapy includes identify questions
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Insoo Berg and Steve de Shazer developed steps into the practice of solution focused therapy in Milwaukee‚ USA. Solution focused therapy is a practice framework for social workers and other therapists. Solution focused therapy is a framework that primarily focuses on solution development. Other Frameworks lead therapy to focus on the past history of the problem that the client brings to therapy‚ and ending their sessions with a solution to the problem‚ or when the problem in no longer an issue for them
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Case Study Metabical Introduction Cambridge Sciences Pharmaceuticals’ (CSP) is international health care company Focus on developing‚ manufacturing and marketing products that treat various deceases Want to enter the market for weight-control products in the US Sucessfully managed to develop Metabical‚ new revolutionary product for weight lost SWOT Analysis Strenghts First prescription drug Has Food and Drug Administration approval Good results in clinical trials and market
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Solution-Focused Brief Therapy (SFBT) was developed by Steve de Shazer and Insoo Kim Berg and their colleagues beginning in the late 1970’s in Milwaukee‚ Wisconsin. The entire solution-focused approach was developed inductively in an inner city outpatient mental health service setting in which clients were accepted without previous screening (Institute for Solution-Focused Therapy‚ n.d.). The developers of SFBT spent hundreds of hours observing therapy sessions over the course of several years‚ carefully
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