Case Questions for: John A. Quelch and Heather Beckham (2010)‚ “Metabical: Pricing‚ Packaging‚ and Demand Forecasting for a New Weight-Loss Drug‚” Harvard Business Case #: 4183‚ Harvard Business Publishing. Instructions for answering the below questions: * Provide your answers in form of a memo addressed to me. * Use a bullet format (use approximately one to two sentence per bullet). * Use approximately five to eight bullets per question (when appropriate). * You must
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global pharmaceutical company with over $25 billion in global sales. It has extensive experience bringing drugs to market including its most profitable drug‚ Zimistat. Metabical‚ is CSP’s new weight loss drug that is being brought to market by CSP and is targeted to individuals categorized as overweight (BMIs 25-30). Metabical is the culmination of 10 years and $400 million dollars in R&D and is uniquely positioned as the only prescription weight loss pill to target the overweight population.
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Syllabus as of October 10‚ 2012 NYU/Stern Executive MBA Program B01.2310.87: Marketing Spring‚ 2013 Professor Priya Raghubir Office: Tisch 809; Phone: 212.998.0727; Fax: 212.995.4006 e-mail: raghubir@stern.nyu.edu; Web: www.stern.nyu.edu/~raghubir Course Objectives As the core Marketing course in the EMBA program‚ the objectives of this course are: 1. To introduce you to the role of marketing in organizations; 2. To teach the basic concepts and tools used in marketing‚ including: - Elements of
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your solution? c) Is there any relationship between economic indicators and demand for Wilkins’ products? d) How to forecast new products such as new fixed-pressure fire valves? Metabical: Pricing‚ Packaging and Demand Forecasting for a New Weight-Loss Drug (Rozman‚ Rugelj‚ Šivec‚ Vuković) e) How does Metabical compare to current weight-loss options? f) What are pros and cons of the forecasting methods presented by Pintup? How would you do it? Make your own forecasts. g) What considerations
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1. How does Metabical compare to current weight-loss options? * It was the only prescription drug to achieve the FDA * No side effects * Moderate weight loss for overweight people not the obese like other weightloss drugs * Dual layer controlled realise formulation. First layer appetite suppressant‚ 2nd layer is the fat blocker. Low dose levels of chemicals‚ so doesn’t cause heart or liver diseases. 2. What are the pros and cons of the forecasting methods presented by Printup
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Case Overview and Thought Questions > MKTG 534-301 – Fall 2012 – Exec MBA Program Integrated Market Communications and Brand Management Dr. Ralph Oliva Note: Cases will be discussed in class – Please be sure to read all of them. Questions below will help in thinking through the implications of each case‚ and in preparing “Case Insights.” Each team should turn in at least 4 Case Insights – if more are submitted‚ the best 4 grades will be selected as part of your final grade (40%)
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testing the main aspects of my spreadsheet‚ I am able to prove that my spreadsheet works or fails and make amends to my spreadsheet to prevent errors in the future. |TEST NO |TESTS |EXPECTED RESULT |OUTCOME | |1 |When the user needs to access the |The spreadsheet loads with no |Successful | | |spreadsheet‚ does it load with no
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used command dir *.xls/oe >Spreadsheet sloutions.txt 5.i used command Type spreadsheet solutions.txt | more the first file listed was weekly worklog.xls 6. I used command More < spreadsheet solutions.txt 7. I used command Sort /r < spreadsheet sloutions.txt the first file in the list was sales projection models.xls 8.i used command Find “spreadsheet solutions” Summary” the files 2002 sales summary #1 and sales summary #2 9. i used command echo.>> “spreadsheet solution.txt” 10.i used command
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System software controls the operation of the computer hardware; whereas‚ application software enables a user to perform tasks. Three major types of application software on the market today for personal computers are word processors‚ electronic spreadsheets‚ and database management systems (Little and Benson 10-42). A word processing program allows a user to efficiently and economically create professional looking documents such as memoranda‚ letters‚ reports‚ and resumes. With a word processor
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you solve a number of problems using a variety of spreadsheets that will be provided to you. For the most part‚ the spreadsheets are designed so that you need merely enter the input variables‚ which are indicated by the red font. You should only have to change the variables with the red font. Some other colours are used as well‚ for example‚ in some cases the solution is given in blue font. NOTE: any input variables that happen to be in the spreadsheet when you receive them should be considered to be
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