Marketing Theory http://mtq.sagepub.com/ Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising Barbara J. Phillips and Edward F. McQuarrie Marketing Theory 2004 4: 113 DOI: 10.1177/1470593104044089 The online version of this article can be found at: http://mtq.sagepub.com/content/4/1-2/113 Published by: http://www.sagepublications.com Additional services and information for Marketing Theory can be found at: Email Alerts: http://mtq.sagepub.com/cgi/alerts Subscriptions: http://mtq
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Often in poems‚ we are confronted with metaphors. Simply‚ a figure of speech where one thing is described in terms of another (Jacobs‚ 30). Butt there are also times where the whole poem is a metaphor‚ when a large metaphor functions as the controlling image of a piece of work. Such is the case in Robert Frost’s poem‚ The Road Not Taken. The expressed content of the poem is simply that of the speaker‚ Frost himself‚ out on a walk one day in a wooded area. As he is out walking‚ he arrives at
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Good morning to fellow classmates. Today I will be talking about the usage of the animal metaphor to examine race in Maus. The metaphor of Jews as mice is taken directly from Nazi propaganda‚ which portrayed the Jews as a kind of vermin to be exterminated. The purpose of using this metaphor is therefore to undermine the Nazi propaganda by ironically going with it. So the Jews are depicted as mice‚ but Spiegelman shows the humanity of the mice – their innocence‚ their vulnerability‚ their tragic
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In his play‚ "As You Like It‚" and generally in all his writing William Shakespeare uses a lot of metaphors. In‚ "As You Like It‚" he has Rosalind who is disguised as boy named Ganymede use an interesting metaphor that explores the relationship between the consumption of time and the movement of a horse based on mood or pleasure. In my opinion the only reason that Rosalind ever uses the metaphor is to try to convince Orlando‚ the man she has fallen in love with and knows that he loves her‚ that she
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they died in each other’s embraces and the feud between the Montagues and the Capulets came to an end. In Romeo and Juliet‚ a sweetly painful drama‚ Shakespeare uses metaphors‚ oxymorons‚ and foreshadowing to convey powerful emotions. William Shakespeare incorporated several poignant metaphors throughout Romeo and Juliet. A metaphor is a comparison between two things‚ but unlike a simile‚ the words “like” or “as” are not used. Relating back to the play‚ Mercutio says‚ “True‚ I talk of dreams; which
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How can you make the most of your library? • The library is the brain of your college that’s has information you may need to complete assignments and do research. • First start by learning how your library is organized. • There are different areas in the library that can be helpful to you such as: Circulation Desk which you can check out different publications you may need‚ Reference area which you can find reference books‚ librarians and other library employees who can direct
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the unconscious‚ but it is far more powerful then its active conscious counterpart. Understanding these two elements of the mind is key to gaining the knowledge of how it they work‚ and an easy way to learn about them is through a simple metaphor. A simple metaphor that can be used to understand the unconscious mind‚ its relationship to the conscious mind and how the two parts of our mind can better work together is that of an iceberg. There are two parts to the iceberg‚ the visible part and the massive
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He must use metaphors‚ which is the idea that Brooks discusses as his second requirement. Although Brooks poses the question “why doesn’t he (the author) say it directly and forthrightly… through his metaphors he risks saying it partially and obscurely‚ and risks not saying it at all‚” he answers his own question by saying that had an author said it directly‚
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Tracy Kidder’s inspiring novel “Mountains Beyond Mountains” continuously uses metaphors and imagery to allow the reader to be capable to analyze the novel’s protagonist‚ Paul Farmer. Farmer is characterized as an honoring doctor who provides all his help and time to serve the poor in many countries. His goal is to end infectious disease and to provide all the medicine to those who need it the most and have no access to it. As the author describes his point of view towards Farmer’s actions he realizes
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Jesus’s role on earth is similar to the sun’s byproducts for people‚ because they both provide light ‚ warmth‚ and a source of personal growth. At the sametime darkness‚ as described by John‚ in both the metaphor and in reality does not offer any color‚ is cold‚ and cannot support any metaphysical or personal growth. Contrasting darkness and light is similar to contrasting death and life. John’s view of darkness is associated with the evil and ignorance
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