Sciences (IJFPSS) ISSN:2231-9484 IJFPSS‚ Vol 3‚ No.4‚ pp. 63-70 ‚Dec ‚ 2013 DOI:10.14331/ijfpss.2013.330037 http://dx.doi.org/10.14331/ijfpss.2013.330037 S. Khani The Relationship of Appliance Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty and Brand Equity in the Mobile Phone Industry Sajad Khani*1‚ Seyyed Mahdi Imanikhah2‚ Hamed Gheysari3‚ Seyyed Saadat Kamali4‚ Tahereh Ghorbanzadeh5 1 Faculty of Management‚ Allameh Tabatabaei University‚ Tehran‚ Iran 2 Faculty of Management‚ Payam-e-Noor
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“COLGATE DISTASTEFUL TOOTHPASTE” CASE STUDY Case Overview:- Colgate is a very well known company in the United States and is remembered for its toothpaste. It not only specializes in personal care but in household care as well. They are not only into oral care but in personal care‚ home care and pet nutrition as well. The New York based company also included Ajax‚ Fab‚ and Hill pet foods. Colgate is well known in other countries such as Australia‚ Latin America‚ Canada‚ France‚ and Germany.
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Case Study Pizza Hut‚ Inc Delivery Segment Analysis [pic] Presented to Professor Abhi Biswas By Group 4 Amit Huria Atif Sohel Chi-Lun Tseng Chao Liang Ching-Feng Chen Ilhan Ertan Kuo-yen Fu Nitin Vohra Nittala Kumar Sanjay Kukreti Yualdo Yudoprawiro MKT6301 Strategy Management Summer 2008 1. Introduction - 3 - 2. Nature of Demand - 3 - 3. Extent of Demand - 4 - 4. Nature of Competition - 5 - 5. Environmental Climate - 7 - 6. Stage of Product Life Cycle - 8 -
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Objective of the study: Study of loyalty programs of Shoppers Stop and Pantaloons. • Are these programs really effective in enhancing the customer experience. • How much profitable does the loyalty programs prove to be‚ for a customer centric apparel retailer. Most customers hold several loyalty cards of competing retailers. Past studies looking into the impact of card ownership on store loyalty showed mixed results. Loyalty cards are effective only when customers value the rewards associated with
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Coalition Programs Coalition loyalty programs can be extremely effective. Coalition programs involve a group of dissimilar businesses working together to offer membership benefits. Coalition Loyalty Programmes: the who‚ why‚ and how big? By By Peter Clark (co-author‚ The Loyalty Guide) Published by The Wise Marketer in April 2006 There are two types of multi-partner programme: true coalitions and in-house programmes that have partners. Here we explore the strengths‚ weaknesses‚ opportunities
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SR-kf-013 Frequent Shopper Program Paper Gerard Gonzalez Business Systems/BSA310 October 7th‚ 2010 Joseph Gorman Service Request SR-kf-013 Kudler Fine Foods founder and manager‚ Kathy Kulder‚ has requested information on developing a system to track customer purchases through a Frequent Shopper Program. This Program will award loyalty points for redemption to repeat customers. Purchases made by customers whom participate in the program will be tracked and converted into loyalty points for redemption
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The iPod Nano sixth generation‚ now features a smaller 1.54 inch multi-touch screen with a lower resolution of 240x240 pixels but a higher pixel density of 220 pixels per inch‚ as opposed to the larger 2.2 inch screen on the iPod Nano 5G. The iPod Nano has 24 hours of music playback on a single charge. The new iPod Nano has lost the previous generation’s video camera‚ built-in voice recorder and built-in speaker‚ and games. It has also lost support for video playback‚ but music videos and video podcasts
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Marketing Dr. Arni Arnthorsson Customer Satisfaction‚ Loyalty‚ and Empowerment 1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys‚ in order to measure the satisfaction of their consumers because the importance of consumer satisfaction
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INTRODUCTION Domino’s Pizza and Pizza hut are American restaurant chains and international franchise pizza delivery corporations. Pizza hut is the largest pizza chain in the United States followed by dominoes. Pizza hut has 5‚139 store locations in 94 other countries and territories around the world. Domino’s has more than 10‚000 corporate and franchised stores in 70 countries. Presently dominoes have 7 stores in 7 different locations in Goa and pizza hut has only 1 store in Goa. Applying the
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YUM! BRANDS (KFC‚ PIZZA HUT‚ TACO BELL) Today‚ people found that the most popular branded food stores are performed well in worldwide included such as KFC‚ Pizza Hut and Taco Bell. Based on these three well-known restaurants‚ their company’s objectives are show a different higher expectation or need. Whereby‚ the company’s objectives need to be identified its different kind of prominent purpose of objective within an organisation. In the meantime‚ company’s objective can be classified as both
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