Analysis 9 Microenvironment 9 ? Competitors 9 ? Customers 10 Macro environment 11 ? Political 11 ? Demographic 11 ? Natural 12 ? Cultural 12 ? Social 13 ? Economic 14 SWOT analysis: 15 5. Product Market Focus 17 Marketing and product objectives 18 Target markets 20 Customer value proposition 21 6. Marketing Program 23 Product Strategy 23
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Is Hong Kong still a shoppers’ paradise? In the past decade‚ Hong Kong has been well known for its duty free and wide range of goods‚ it allows people from the world have a fantastic shopping experience. However‚ more news reporting the negative images of Hong Kong tourism which adversely affects the image of “shoppers’ paradise”‚ are arisen. While numerous tourists can be seen in tourist spots in Hong Kong‚ some contend that they no longer choose Hong Kong as a travel destination. This paper
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Hong Kong during the 1950s and 60¡¦s Hong Kong is often looked upon as the capital of free trade. Located in the center of Southeast Asia‚ this is no small coincidence as to the region¡¦s success. It is based upon effective governance and the intensive working attitude of the local people. Nevertheless‚ Hong Kong has had to confront numerous challenges in order to achieve its status in the world market today. In the early 1950s‚ Hong Kong underwent enormous changes which totally transformed its
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Consulting Firm Transitional Life Care (TLC) Consulting Firm is the creation of Team B. This paper summarizes the type of consulting firm and the services TLC offers. Each team member’s roles in the firm and her duties and responsibilities are described. In addition‚ a detailed analysis of how the content and concepts from five undergraduate core courses facilitated the analysis‚ development‚ and preparation of TLC Consulting Firm. Mission Statement Transitional Life Care Consultant Firm’s mission
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Four-Firm Concentration Ratio Definition of the Four- Firm Concentration Ratio This is one of the most common concentration ratios. The four-firm concentration ratio is commonly used to indicate the degree to which an industry is oligopolistic and the extent of market control held by the four largest firms in the industry. How would you describe an industry with 20 firms and the CR is 20% and its implications?
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CENTRAL POLICY UNIT THE GOVERNMENT OF THE HONG KONG SPECIAL ADMINISTRATIVE REGION THE PATTERN OF URBAN LIFE IN HONG KONG: A DISTRICT LEVEL COMMUNITY STUDY OF SHAM SHUI PO THE CHINESE UNIVERSITY OF HONG KONG FEBRUARY 2012 i Executive Summary 1. Introduction This research was commissioned by the Central Policy Unit of the HKSAR Government in response to the growing public concern over the socio-economic problems and urban decay in Sham Shui Po (hereafter as SSP). Studies
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marks) The law firm of Smith‚ Jones‚ and Greene provides accounting service for some of its clients. The person who handles this service and her secretary cost the law firm an average of $80‚000 per year in salary and benefits. Furthermore‚ the law firm incurs an additional charge of $50 per client for computer time‚ postage‚ and supplies. Clients are charged $300 a year for these accounting services. a) Determine the cost‚ revenue‚ and profit functions for the law firm in terms of the number
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using more renewable energy is an ideal method to tackle the problems‚ reduce the global warming effect and provide a better living standard. The nation all over the world has investigated the method to less rely on the fossil fuel. Hong Kong‚ being a part of the world‚ should also take the responsibility to do so. Many may wonder is Hong Kong potential enough to use more renewable energy? The answer is simple-why isn’t it? Renewable Energy in Hong Kong There are many types of renewable energy
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Professional Standards do not allow a company’s auditors to also provide tax services and retain independence. There have been myriad restrictions placed on professional service companies by the SEC and PCAOB. These companies are restricted on the nonaudit services that the company’s auditors can provide clients. If a service company provides auditing services for a particular company‚ they are restricted in terms of other services that they can provide. These restrictions were not always in place
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A Case Study of Hong Kong Disneyland A look into The Walt Disney Company and the trials and tribulations of opening Hong Kong Disneyland Prepared and researched by: Amy Essenstein Brenda Carter Bill Sherman Hong Kong Disney Case Study Situational Analysis of The Walt Disney Company: Bill The Walt Disney Company has come along way from its beginnings as Disney Brothers Movie Studio making Alice comedies and cartoons starring a little mouse named Steamboat Willie. Today
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