is one in which the perceived value of the offering to the buyer is determined more by the service rendered than the product offered. The services I encountered have various levels of intangibility. For example‚ my service encounter at Odeon cinemas included physical aspects such as the theatre‚ popcorn‚ and tickets. However‚ with the telephone banking service encounter there is almost no tangible aspect. The services I encountered also varied in the separability of the buyer and provider
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INTRODUCTION * The Aamir Khan starrer Ghajini has created waves at the box office by raking in Rs 90 crore worldwide on the first weekend of its release. But much before that‚ the film had already created waves in the world of marketing by setting new standards for the industry. * Ghajini has been marketed as ‘India’s first event film’ one that has the potential to become a successful business venture rather than just the box office success of the movie. * Apart from the ongoing success of
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invaluable asset. Likewise‚ Empire Cinema is a valuable asset. However‚ it is essential to recognize that the audience demands are different from those that the building targeted initially. It would therefore be necessary to adapt the building for use today. It is recommended that the best use for a building such as Empire Cinema would be include using it for the objective it was originally intended. Therefore‚ the most preferable use for a listed cinema would still be as a cinema with other auditorium uses
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Cinema and its impact on our lives Respectable members of the examination board‚ let me introduce my topic in which I would like to speak on the cinema art. Keypoints of my topic are the following: cinema art as a phenomenon‚ its history‚ development and its influence on the society. The motion pictures have a great impact on our life. Indeed‚ the movies are truly an art of our time – they were born and achieved a great development in the 20th century‚ and now they demand the serious consideration
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Kyung Hyun Kim seems well placed to write an interesting study of contemporary Korean cinema. The UC Irvine professor has already written one book on the subject‚ The Remasculinization of Korean Cinema (Duke University Press‚ 2004)‚ produced a number of films (including Im Sang-soo’s recent high profile remake of The Housemaid[2010])‚ and is impressively connected within the Korean film industry. A glance through the notes at the end of the book finds him dining with Choi Dong-hun (director of Tazza:
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itself defeated‚ war ravaged and in great economic turmoil. Italy‚ the once romantic agricultural Mediterranean gem was attempting to recover from Nazi occupation and reindustrialize. Fascist leader‚ Benito Mussolini‚ believed cinema‚ to be the most powerful weapon; “Il cinema è l ’arma più forte" he constructed the Cinecittà. It became Europe’s largest film studio‚ so large it could have been its own city. His assassination marked the downfall of his ‘white telephone’ propaganda movies and the rise
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Comparison of Chinese and American Film industry Introduction A Film‚ also called a movie‚ is a modern art that combines pictures and voices to entertain people and express certain ethnic or political attitudes and other concerns. Movies have absorbed the characteristics of literature‚ photography‚ painting‚ music‚ dancing‚ writing‚ sculpture‚ architecture and many other kinds of arts. However‚ they are not produced through a simple combination‚ but rather‚ with a process that includes digestion
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industry; this essay will also explore why it is called a ‘crisis’. Thus exploring the loss of jobs‚ the lack of Australian films being produced‚ and most importantly the erosion of a sense of national identity that Australian’s gain through Australian cinema. Recent successful Australian films ‘Australia’ (Luhrmaan B‚ 2008) and ‘Black Balloon’ (Down E‚ 2008) represents the quality that films should be produced to create a successful industry; this reinforces the sense of nationhood at risk of being lost
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Pirnus Kinopalæet – and the Danish Cinema Name of the students(class): Pirnus Paul (class sem 1v) ; Martin Knudsen (class 1a) Number of characters (including spaces‚ footnotes‚ end notes and text boxes):24952 Project Tutor: Ingerlise Stendevad Signatures of all participating members: Pirnus Paul: Martin Knudsen: INTRODUCTION Kinopalaeet is a movie theatre located in Lyngby and it’s one of the best cinemas in Copenhagen area. The cinema has the latest equipment and it’s designed
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BOLLYWOOD Selling Indian Movies in the West INTRODUCTION India’s most prominent movie industry is known by the name of Bollywood. It recently became the largest movie industry in the world (Jones‚ Arora‚ Mishra and Lefort‚ 2005; Srinivas‚ 2002). The name Bollywood is a reference to Hollywood‚ in which the “B” stands for Bombai‚ the city in which Bollywood originated. Bollywood is making thousands of movies every year with one of the world’s largest audiences. Bollywood has always exported their
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