Leadership Philosophy Founded by Steve Ellis in 1993‚ his main focus was to transform "fast food" to an experience more similar to fine dining. Taking inspiration from features commonly found in fine-dining‚ he wanted the strategy for Chipotle Mexican Grill to focus on the following five elements: • Serving a focused menu of burritos‚ tacos‚ burrito bowls and salads • Using high-quality raw ingredients and classic cooking methods to create great tasting‚ reasonably priced meals served in minutes
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Chipotle Mexican Grill Introduction. Chipotle Mexican grill is an American owned firm which has been in operation for more than two decades. Its main products is tacos and burritos and it is listed on the stock exchange (Fedenia & Hirschey 2009). Competitive advantage A competitive advantage can be described as condition or a factor that enables an organization to offer real or perceived value better than its competitors. (Porter 2008) The first major strength is its product differentiation‚ the
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In 2015 Chipotle Mexican Grill faced an E. coli epidemic in many of its establishments across the country. The fast-food chain has grown rapidly in a short time‚ but the recent bacteria scare is putting strain on Chipotle’s sales. Back in October 2015‚ multiple cases of people getting sick were reported in the states of Washington and Oregon. As of January 2016‚ 55 people had fallen ill across 11 states. Chipotle’s biggest problem is that it had no idea what products were contaminated with E. coli
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Aside from Mexico‚ we also have Colombia‚ which is known as the capital of drug-trafficking. It is believed that approximately half of the cocaine in the rest of the world comes from here. Since the 1970’s‚ this country has been the home to the “most violent and sophisticated drug trafficking organizations in the world.” The cocaine they grow here‚ is mostly grown in areas where “the state has long lacked control‚”7which is mostly in the jungle and outer-city areas. This land is used for cocaine
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Rio is a Mexican grill chain that serves traditional Mexican food. It is found in several western states. This is a casual restaurant. You are not seated‚ not served your own drink‚ do not leave tip‚ or given no menus. The preferred meal by everyone is the burrito. You choose your type of tortilla‚ type of rice‚ type of beans‚ type of meat‚ an choose enchilada style or not. Another meal is the delicious quesadilla. It contains a large handmade Flour Tortilla‚ folded with a blend of Mexican Cheeses
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Chris Smith Prof. Jones Business Strategy 15 April 2015 Chipotle: Mexican Grill Analysis Introduction Chipotle Mexican Grill is a major restaurant in the category of “fast casual food‚” which is a 4% makeup of the total restaurant industry. Chipotle saw tremendous growth since its initial public offering in 2006‚ going from stock prices of $45 a share‚ all the way to prices of $302.96 in 2012. However‚ Chipotle has seen its share of downturns over the year and may be in danger of a downward trend
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Improving Processes: Chipotle Mexican Grill This report is to discuss the findings from observations made at the Chipotle restaurant on Orange Avenue in downtown Orlando. Observations were made on Monday August 9‚ 2010 with the first time frame from noon to 1 p.m. and the second time frame from 3 p.m. to 4 p.m. These observations are used to make recommendations on managing queues‚ process capability‚ and statistical process control. Observations from the two time frames will provide information
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the market. I strongly believe there will be minimal cultural concerns. On the other hand‚ there are several cultural commodities. For example‚ we would be introducing corn and flour tortillas into another Hispanic culture. We would also give Mexicans the joy since this product is not found in Puerto Rico. Corn and flour tortillas are nowhere to be found in Puerto Rico. However‚ Puerto Ricans eat a lot of bread and we could introduce tortillas as an alternative to bread. For example‚ businesses
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“The true will stand on the page of history in all coming‚ to the disgrace of this nation and of the age in which we live…” (Joshua Giddings‚ H.O.R 1846) The United States war with Mexico began in the year of 1846. It started due to the US hitting it’s breaking point and President James Polk demanding for Congress to go into war. The war ended with the US taking the win and a treaty forming. The United States did end up gaining land while the Mexico lost some land. Although the United States against
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The Mexican American War lasted for 2 years and this marked the first U.S. armed conflict chiefly fought on foreign soil. The U.S. president at that time was James K. Polk had a believed that the United States manifest destiny is to spread across the world. There were a lot of U.S. victories around a border skirmish along the Rio Grande. Mexico lost about one third of its territory that include California‚ Utah‚ Nevada‚ Arizona and New Mexico (Mexican-American War‚ N/A). Mexico Severed relations
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