London School of Business & Finance (LSBF) MBA / MSc Marketing Module Market ing Management Assignment Title Marketing Management Assignment Type Written assignment Word Limit 3000 words Weighting 50% Student Intake Intake 6 Issue Date 18 Feb. 11 Submission Date 28 Mar. 11 Feedback Date Issued by (Assessor) Debbie Pearson Internal Verifier Kulbir Basra Plagiarism When submitting work for assessment‚ students should be aware of the LSBF guidance and regulations in concerning plagiarism
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Cost - Risk In this case‚ the advantages that Deaconess Clinic‚ as a service company‚ would have if they performed it in-house would be at quality and risk factors. If the cooking activity performed within the hospital‚ it would be easier for the management to control the quality of the food‚ and minimizing the risk of contamination from outside. Other than that‚ employees could feel more about the “family” atmosphere if they doing the activity in a same room and doing teamwork. On the other hand
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researcher that‚ in part‚ accounts for the mere 5% error in the 5 year attendance forecast and the 0% error in annual forecasts. Disney’s 5-year plan is converted to an Annual Operating Plan (AOP) for each park. The AOP is otherwise known as Aggregate Production Plan. CAPACITY PLANNING is a long term strategic decisions that establishes a firm’s overall level of resources. Capacity decisions affect product lead times‚ customer responsiveness‚ operating cost‚ and firm’s ability to compete. Inadequate
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Project Management • • • • • Introduction to project management Critical path method (CPM) Crashing Uncertain activity durations Reading: Page 760 – 794 Project • Project: – A special type of process / transformation – A series of related jobs directed toward some major output – Require time and resources – Examples • MS Windows 2000‚ Fund raising‚ Preparation for a private party‚ Building a new airport… The Campus Wedding Reserve Church (1) Church Notice (17) 1 Decorate Church
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Hong Kong Environment Light Sound Temperature Humidity Man Machine/Technology Posture Fatigue Physical comfort 1 A little about me … • Calvin Or • Assistant Professor‚ Dept of IMSE • BEng.‚ Industrial Engineering & Engineering Management • MSc‚ Industrial Engineering • PhD‚ Industrial & Systems Engineering Contact Information – Tel: 2859-2587 – Email: klor@hku.hk – Office hour: By appointment 2 Course syllabus 3 About my teaching and class • Teaching is about sharing
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18th May 2011 Table of Contents Need for Inventory Underlying Principles Current Philosophies of Inventory Mgmt Pros and Cons of IM Principles TOC and MEIO Primary Needs of an Effective IM System MapMySupplyChain 5/27/2011 Strictly Private & Confidential 2 Need for Inventory Inventory Need Principles Philosophies Pros and Cons TOC and MEIO Effective IM System MapMySupply Chsin To tide against Supply Chain Uncertainities – Transporter uncertainity‚ Supplier Lead Time
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Importance of Operation Management and its Key Elements WH Smith is a British retailer‚ well-known and publically-quoted book retailer‚ and newsagent and entertainment product in the UK. Recently it was reported how Kate Swann‚ the former CEO for the last 10 years‚ has turned the company around from £135m losses to £106m profit in a decade (Holland). The reason behind this profit is the right decision of Kate Swann. Now let’s see what she did to make WH Smith profitable (Creevy). 1.1 Operation Management
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Definitions of Operations management Operations management refers to the administration of business practices to create the highest level of efficiency possible within an organization. Operations management is concerned with converting materials and labor into goods and services as efficiently as possible to maximize the profit of an organization. Operations management is an area of management concerned with overseeing‚ designing‚ and controlling the process of production and redesigning business
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Production Concept in Marketing Management Every company may have different outset and way of thinking towards production of their product. Some may think that if a product is manufactured in bulk‚ it may be made available at number of places and would in turn help the sales to high. Such companies concentrate on mass production and distribution to multiple points. Such products are available at cheap rates to consumer. On the other hand many companies would think that manufacturing less but
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Business Operations (BIO0230) Assignment 2012/13 Student: Vanessa Sears Student ID: U1176604 Assignment Title: Operations Management Defined and in Context Operations Management has evolved over many years and is now considered a critical function in any business‚ as supported by J.R Meredith‚ “operations is critical to success in today’s economy” ( P35‚ Meredith 1992). Businesses need to have faster production‚ cheaper prices‚ better quality products and fast delivery to be competitive
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