SOUTHWEST AIRLINES SINGAPORE AIRLINES MAY 10‚ 2010 The document compares and contrasts British Airways‚ Southwest Airlines and Singapore International Airlines; focusing on their positioning‚ brand identity‚ segmentation and performance. MGMT E-6020 Final Project Value Proposition and Positioning “In its simplest form‚ a value proposition is the summation of the brand’s functional‚ emotional and self–expressive benefits that bring value to the customer.”1 Southwest Airline’s value
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204 12‚790 5‚204 12‚790 11‚186 4‚202 Mgmt : (.098)(1 .34) (.250) .115 11‚186 4‚202 11‚186 4‚202 • 18capital ‚932 structure changes over time‚ we 4115 NOTE: since the need to recompute KKR : (.102)(1 .34) (.330) the .114 WACC each year to reflect the change in capital structure. 18‚932 4115 18‚932 4115 Projected Cash Flows • Projected cash flows for 1989 are calculated as follows: Rev. - Exp. - Depr. TI - Tax Net Inc. Prebid Mgmt 18‚088 7‚650 14‚429 5‚544 807 777 2‚852 1
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Project Termination 13 How do you know when to terminate? Buell’s List 14 Project History Major aims of termination is “lessons learned” do that through a project history 15 Critical success Factors 1. Mission 2. Top Mgmt support 3. Schedule/Plan 4. Client Consultation 5. Personnel 16
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Module B General Ethics ● Ethics is a branch of philosophy which is the systematic study of reflective choice. There are three key elements ○ involves questions requiring reflective choice (decision problems) ○ involves guides of right and wrong (moral principles) ○ is concerned with the consequences (good or bad) of decisions ● Problem situation exists when we must make a choice among alternative actions and right choice isn’t always clear. ● Ethical problem situation is one where choice of actions affects wellbeing of others
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Ch 10 Outsourcing- ↑flexibility‚ focus on core competencies‚ deve comp advantage. Increasing rapidly. Can enable: leveraging of supplier’s expertise‚ ↑in innovation. Results in: lower staffing levels‚ ↓costs‚ ↑flexibility. Strategic- Not outsourced: an item that is critical to success of product. Item requiring specizd design‚ mfging skills or equip. item that fits well w/in firm’s core comp. Make or Buy Tactical- poor supplier perf‚ changing sales demand‚ restricted mfging capability‚ mod
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CHAPTER 3: THE MICRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The micro environmental analysis is the second step in creating the Environmental Analysis. The micro environment examines the general business climate as it relates to the organization within its industry. The micro environment is also known as Porter’s Five Forces of Competition. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The analysis looks at five areas of interest
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of a well-defined relationship b/t a cost object and its cost drivers for the purpose of predicting the cost * Facilitates strategic mgmt is 2 ways * Helps predict future costs * Helps identify key cost drivers for a cost object and which driver is most useful * Using Cost Estimation to Predict future costs * Strategic mgmt requires accurate estimates for the following: * To facilitate strategy development and implementation * To facilitate
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Ethics and Social Responsibility Mitchell Askew Business Management Paper 1 2/4/2014 What is ethics and social responsibility and why is it important in the work place. MGMT (2013-2014) workplace deviance‚ ethics: Ethics is the set of moral principles or values that defines right and wrong for a person or group. A Society of human resources management survey found that only 27 percent of employees felt that their organization’s leadership was ethical. In a study of 1‚324 random selected workers
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(fast). prod+serv decisions quality: total quality mgmt‚ performance‚ conformance‚ consistency. features‚ style+design‚ packag’g‚ label’g‚ support serv prod line decisions: length (# of items)‚ filling (+ items within range of line)‚ stretching (lengthens beyond current range ). prod. mix decisions (set of all prod lines + items): width (# of different pls) length (total # of items within pls)‚ depth (# of versions offered of each prod) services mgmt : intangibility‚ inseparability‚ variability‚ perishability
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MGMT 101: INTRODUCTION TO MANAGEMENT SPRING 2014 Professor: E-mail: Canvas course site: Lectures: Office Hours: Head TA: Martine Haas mrhaas@wharton.upenn.edu https://wharton.instructure.com/courses/1099976 001‚ M 10:30-11:50 (in SHDH 350) 002‚ M 12-1:20 (in SHDH 350) 003‚ M 1:30-2:50 (in SHDH 350) Professor: Tuesdays 4-6pm‚ or by appointment (in 2024 SH-DH) TAs: Office hours vary by TA; available on Canvas (all in 3101 SH-DH) Arjan Markus (markusa@wharton.upenn.edu) We all
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