) Big Fizz Co.‚ a manufacturer of cola-flavored drinks‚ wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is being considered here? D. Place
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Kotler and Keller (2009) believe that marketing is about identifying and meeting human and social needs. They further explain that this idea can be simplified by defining marketing as meeting needs profitability. Some argue that marketing goes beyond meeting needs and wants. For these critics‚ their counterpoint is that marketers create products and services to make people want or need what they otherwise would not. Although this may be true with unsought goods such as insurance‚ encyclopedias‚ and
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1. Reducing consumer choices makes service more efficient. TRUE 2. Product failures can be easier to remedy with modular design. TRUE 3. A service blueprint is quite similar to an architectural drawing. TRUE 4. Applied research is the major R&D effort of business organizations because of the desire for commercial application. TRUE 5. Life-cycle assessment involves incorporating where the product or service is in its life-cycle into system-design decision-making
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FINAL EXAM#06044100 PENN FOSTER STUDENT ID# 21877046 What’s required to implement an organization commitment to social responsibility? What are the main obstacles to implementing socially responsible policies? Name specific actions that can be taken toward increased social responsibility. In order to implement an organizations commitment to social responsibility it is necessary to identify values held by society‚ how the organization intends to address‚ and then develop
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Practice Exam ECF1100 1 Part A (21 Marks) Answer all of the following multiple-choice questions in your answer book (not on this paper). Each question is worth 1 mark. Clearly number all the questions and write your answers in CAPITAL LETTERS. For example your answers to this section should look like: 1. A 2. D 3. B And so on.... Note that your answers should consist ONLY of the questions number and the letter of the answer you believe to be correct. NO explanations of answers will be taken into
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[pic] MID-TERM EXAMINATION – SPRING 2012-2013 |Course Code: MGT 420 – INDE |Course Name: Supply Chain Management | |Date of Examination: March 27‚ 2013 |Time of Examination: 16:00-18:00 | |Location of Examination: TBA |Instructor(s): DR. CHRIS (IDRIS) ENYINDA
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Practice Supply and Demand Questions 1. If the price of chocolate-covered peanuts increases from 40 cents to 50 cents‚ Dan will reduce his quantity demanded from 160 bags to 140 bags due to: a) The law of demand b) The law of supply c) A decline in his income d) A change in his tastes and preferences 2. An increase in demand‚ all other things unchanged‚ will result in a(n)_______ in price and a(n)_______ in quantity. a) Increase; decrease b) Decrease; decrease c) Decrease; increase d)
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1. What are four alternative theoretical approaches to personal helping listed in your text? Ego psychology‚ behavioral practice‚ cognitive practice‚ and crisis intervention. 2. What are four basic steps identified by Parad‚ Selby and Quinian (1976) in crisis intervention that are designed to help the client return to pre-crisis level of functioning? The search for the precipitating event and its meaning to the client. The search for coping means utilized by the client. The search for
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Management Aptitude Analysis Kaplan University Autise Mortimer GM 500 Management Theories and Practice I Professor Jack Deem Introduction The purpose of this paper is to see what type of manager I will be‚ and from the findings from the aptitude test I will explain the results that I got. From my results I will see where I stand as a potential manager. Aptitude testing is mostly used to see what skills and strengths you posses as a person and if
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COMM 308 TEST #2 – PRACTICE QUESTIONS Correct answers are marked in white. Select al (ctrl+A)l and change font color to black to reveal them 1. You are considering the following two mutually exclusive projects. The required rate of return is 14.6 percent for project A and 13.8 percent for project B. Which project should you accept and why? project A; because it has the higher required rate of return project A; because its NPV is about $4‚900 more than the NPV of project B X
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