SYLLABUS MKT/571 Marketing Copyright 2013 by University of Phoenix. All rights reserved. Course Description This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research‚ customer relationships‚ branding‚ market segmentation‚ product development‚ pricing‚ channels‚ communications‚ and public relations. Course Dates Sep 08‚ 2015 - Oct 19‚ 2015 Faculty Information
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Teletech Corporation‚ 2005 Kyle Fortin My recommendation for Teletech Corporation is to change from a constant hurdle rate to the use of two risk-adjusted hurdle rates‚ one for each segment. Teletech’s performance is evaluated based on economic profit calculations. Through this measure‚ the risk-adjusted hurdle rates return a higher amount of profit compared to a single corporate hurdle rate. Currently‚ the firm has been using 9.30% as their hurdle rate‚ and as a result the firm’s share prices
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1. Describe clearly the accounting changes Harnischfeger made in 1984 as stated in Note 2 of its financial statements. In 1984‚ the Corporation has computed depreciation expense on plants‚ machinery and equipment using the straight-line method for financial reporting purposes. Prior to 1984‚ the Corporation used principally accelerated methods for its U.S. operating plants. 2. What is the effect of the depreciation accounting method change on the reported income in 1984? How will this change
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University of Phoenix Material Lee Corporation Equity Scenario Lee Corporation is an American company that began operations on January 1‚ 2004. It has just completed its fourth full year of operations on December 31‚ 2007. Ending Year Balances for the prior year that ended on December 2006 were as follows: Retained Earnings: $ 225‚000 Common Stock at par: $ 500‚000 Additional Paid-in Capital: $1‚000‚000 Treasury Stock: $ 200‚000 Income before taxes for 2007 totaled $240
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INTRODUCTION In the case of Biopure‚ the issue is to decide whether to launch Oxyglobin and how to launch it without jeopardizing the potential of Hemopure. Oxyglobin is a substitute to animal blood while Hemopure is a substitute to human blood. The CEO need to identify the influence of the launch of Oxyglobin bring to Hemopure. If the company is launching Oxyglobin‚ the CEO need to decide the price‚ identify the target client‚ choose distributing method and consider the production capacity. The
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Essentials of Planning and Managing by Objectives OBJECTIVES After studying this chapter‚ you should be able to: 1. Understand what managerial planning is and why it is important. 2. Identify and analyze the various types of plans and show how they relate to one another. 3. Outline and discuss the logical steps in planning and see how these steps are essentially a rational approach to setting objectives and selecting the means of reaching them. 4. Explain the nature of objectives. 5. Describe
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Case 1 – Selection: Staffing Dutch corps commando troops 1. There are five main competencies needed for the staffing of the Dutch Corps Commando Troops. The competencies‚ as mentioned in the article given‚ include (1) physical abilities‚ (2) war-fighting skills (such as skills in explosive ordnance disposal‚ close quarters battle‚ aerial infiltration‚ and survival‚ evasion‚ resistance and escape)‚ (3) mental ability (cognitive capacity‚ for example)‚ (4) personality traits or characteristics (such
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great brands‚ thoughtful innovation‚ exceptional design‚ and unique style (Target Corporation‚ n.d.). Target’s market positioning and value proposition have evidently helped build the company into one of the leading retailers today. Strategic Planning “Financial success often depends on marketing ability” (Kotler & Keller‚ 2009). Nothing could be truer in Target’s case. From its humble beginnings in Roseville‚ Minnesota‚ the company has grown into one of the largest retailers in the U
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Finagle A Bagel was started in 1991 by Larry Smith‚ engineer on General Electric Corp. He decided to do a test‚ to make bagels using Boston water‚because he was told from veterans bagel maker that “not possible to make good bagels outside of New York City because nowhere else has water that tastes quite the same as Gotham’s.” So‚ he brought a pail of water from Boston to New York City‚ in the bagel’s shop he made one batch of bagels from New York City water another one using Boston’s water
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Case Study: Purinex‚ Inc. Introduction The case asks for evaluation of different financing options. Gilad Harpaz is Purinex’s CFO and he needs to determine which one from the three options provides lowest risk‚ highest company value‚ and short term cash for operations. Purinex is a biotechnological company that has 35 patents pending in pharmaceutical field. It is one of the raising stars that may develop new drug for specific use in diabetes and sepsis. Company has 14 employees. Monthly burden
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