teammates was exemplified in how other players were given the responsibility of big shots in key games. One example was Game 6 of the 1993 Finals‚ where the Bulls were down 2 points to the Phoenix Suns in the last few minutes. Instead of the expected Jordan clutch shot‚ the ball was passed to John Paxson who nailed a 3-point shot to win the game. As a leader‚ resist the temptation to run a one-man show. You cannot achieve greatness on your own! Instead surround yourself with talented‚ capable people
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growing company. His resignation proved to be a turning point for the company and all of its employees. A new beginning: A new beginning for the salty snack giant comes from the leadership of Michael Jordan. The CEO of Pepsi Worldwide Co. steps in to reestablish the market share of Frito-Lay Inc. Jordan as a CEO was attempting to establish a greater market share for profitability‚ and reorganize the company to streamline operations and decision making. He began his campaign by the abandoning the
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Although some individuals and fans believe that professional athletes are paid far too much‚ it is not a fair accusation made against these highly thought of individuals. Some complaints are about how much athletes are paid‚ yet they are still willing to pay outrageous prices to attend these major sporting events. Why is that? “And while so many are under the impression that this paycheck has one too many zeros in it‚ I believe that these individuals are dedicating themselves so fully to their occupation
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his team to the NBA Finals‚ where they lost to the Boston Celtics. In the 2009 NBA Finals‚ the Lakers beat the Orlando Magic to win the championship. Shortly afterward‚ Bryant was part of the memorial service to honor friend and music superstar Michael Jordan . The following year‚ the Lakers won their second straight title by defeating the Celtics. In November 2015‚ Bryant announced his upcoming retirement from the Lakers with a poem on The Players’ Tribune website‚ titled "Dear Basketball." The athletic
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the years is Nike Co. Nike has always been able to display their message in most aggressive‚ inspirational and elegant way. They’re able to capture your attention‚ maybe only for a minute but it’s usually a powerful minute. Recently the Nike Air Jordan brand put a commercial in dedication to Derek Jeter. Derek Jeter is a professional baseball player set to retire at the end of this currant season. So Nike put together a commercial to highlight all of the ‘Respect’ that not only baseball players
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introduction of innovative products to the market like the Waffle Trainer‚ Air Max‚ and Air Jordan shoes. When looking at the Consumer Brand Equity Pyramid (Exhibit A)‚ Nike’s source of brand equity comes mostly from salience and performance. Nike used brand associations in order to establish a positive brand image and build their brand equity by endorsing popular‚ successful athletes like Michael Jordan and Tiger Woods. These associations convey the American spirit of competition and winning
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successfully marketed it products by getting it endorsed through top athletes‚ who influence the buying decision of brands and products of others and created its brand image by associating the products with their persona. By signing the Michael Jordan and relating it air Jordan shoes to his superior performance ‚it generated great revenues in a year alone‚ and its “just do it” ad campaign manifested brand’s attitude of self-empowerment through sports. Nike customized its marketing strategy depending upon
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Tony Dungy Tony Dungy is the #1 New York Times bestselling author of Quiet Strength and Uncommon. He led the Indianapolis Colts to Super Bowl victory on February 4‚ 2007‚ the first such win for an African American coach. Dungy established another NFL first by leading his teams to the playoffs for ten consecutive years. Dungy joined the Colts in 2002 after serving as the most successful head coach in Tampa Bay Buccaneers history. He has also held assistant coaching positions with the University
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Kobe Bryant: Legend in the making “I don’t want to be the next Michael Jordan‚ I only want to be Kobe Bryant" (Kobe Bryant Quotes). On August 23‚ 1978 Pam and Joe Bryant gave birth to the talented Kobe Bryant. Kobe plays for the Los Angeles Lakers‚ he was drafted straight out of high school and has been playing pro ever since. Kobe has become one of the greatest players to play in the NBA‚ aside from Michael Jordan. Kobe is a five-star basketball player; he accomplished a multitude of achievements
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differentiated its products from its competitors. Promotionally‚ it has continuously tried to target the world’s youth population through basketball most popular game around the world. Nike partnered with Michael Jordan to have his name Jordan shoes for basketball and designed Jordan I‚ Jordan II and followed by many more. Nike ’s marketing strategy is accepted to be an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and very expensive products
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