time playing basketball Jordan had many endorsements none bigger than his Nike deal which changed the landscape of how endorsements worked in the NBA. “Jordan took the court his rookie year in 1984 in a pair of red and black Air Jordan’s‚ which matched the Bulls’ uniforms‚ but did not feature any white per NBA protocol. The league banned the shoes and fined Michael $5‚000 every game for wearing them. Nike covered the fines and capitalized on the attention” (Badenhausen). Jordan continued to wear the
Premium Michael Jordan National Basketball Association Basketball
October 2014 Audience: Youth in America Purpose: To address a trend that is going strong Tone: Informal A Pair of Airs 1988 at the Chicago Stadium‚ Michael “Air” Jordan leaped from the free-throw line during the Gatorade Slam-Dunk Contest‚ a moment that fans of Jordan and the sport alike will not soon forget. It wasn’t the first time the Air Jordan sneaker was seen by the public‚ but it did help to explain the reason why twenty-nine years later‚ human beings are being murdered for a pair. The shoe
Premium Michael Jordan Basketball Nike, Inc.
Michael Jordan Takes Flight Professional basketball player‚ Olympic athlete‚ businessperson‚ actor. Born on February 17‚ 1963‚ in Brooklyn‚ New York. Considered one of the best basketball players ever‚ Michael Jordan dominated the sport from the mid-1980s to the late 1990s. He led the Chicago Bulls to six national championships‚ and earned the National Basketball Association’s Most Valuable Player Award five times. Growing up in Wilmington‚ North Carolina‚ Jordan developed a competitive edge
Premium National Basketball Association Basketball Michael Jordan
Life Cycle with Air Jordan Introduction Air Jordan belongs to a famous international brand called “Nike” which is a pair of legendary shoes. Nike‚ Inc. is an America transnational corporation that has its own design and technology‚ and it’s mainly products is clothes‚ shoes‚ and equipment etc. The Nike shoes also is one of fortune 500 company‚ and the rank of Nike‚ Inc. is 126. (A Time Warner Company‚ 2013) Different Nike’s Product have unlike Life cycle‚ because of epidemic and seasonality of product
Premium Nike, Inc. Michael Jordan
Advertisement Analysis Essay Michael Jordan leaps through the air in his Nike Air Jordan shoes to score a slam dunk in the basket on the backboard held by thousands of Chinese fans cheering him on and reaching for his shoes. This is the image of the advertisement that is for the promotion of Air Jordan basketball sneakers‚ aiming to sell shoes in Chinese market. In the advertisement‚ there is a stamp on the top right corner showing that Air Jordan sneakers are made in China; it also has eight
Premium Michael Jordan Nike, Inc.
I King Jordan By: Enrique Guzman Background: Jordan grew up in a small town near Philadelphia in the U.S. state of Pennsylvania. Jordan was born to hearing parents‚ with no other instances of deafness in his family. After graduating from high school‚ Penncrest High School‚ in 1962‚ he was also in the U.S Navy for 4 years. Jordan became deaf at age 21 when‚ while driving a motorcycle‚ he suffered a skull fracture due to not wearing a helmet after having been flung into the windshield of a car
Premium High school Michael Jordan National Basketball Association
How does Jordan reflect that historical trajectory? Michael Mina Due: 1/31/14 History of Sports Webster’s dictionary defines the word hero as‚ “a man of distinguished courage or ability‚ admired for his brave deeds and noble qualities”. Who‚ however‚ do we define as a hero in our society? Is it the man who scored 69 points against the Cleveland Cavaliers during the 1989-1990 season? Or that same man who hit the NCAA Championship game winner for North Carolina against Georgetown? How about
Premium Michael Jordan Nike, Inc. National Basketball Association
Ramaine Duffus 10/09/2013 Lebron James vs. Michael Jordan Everyone always wondered who the better basketball is Player the legend the Michael Jordan or the phenom Lebron James’s am a fan of both I am merely presenting the facts and little Bit of my opinion and I will allow you to draw your own conclusion as to who the better player is. Keep in mind Lebron and Jordan play two completely different positions meaning during a basketball game
Premium Michael Jordan Kobe Bryant Basketball
Air Jordan sneakers are very marketable and positive economic product. The way and who they appeal to bring a large amount of business to their company. The popular basketball sneakers may be high priced‚ but the demand for the shoes are at an all-time high. Every weekend a new pair of Jordan’s is released and the gross product of the sneakers that are sold are extraordinary. Michael Jordan was already a popular basketball player‚ so popular that everyone in the world wants to own a pair of his sneakers
Premium Basketball Marketing National Basketball Association
Michael Jordan is a better basketball player than Lebron James. Michael Jordan has better stats‚ played against better players than Lebron plays against‚ and lead his team to more victories. The first reason is that Michael had better stats. Michael averages 35 points‚ while Lebron averages 25 points per game. Lebron averages 0 assists‚ while Michael averages 6 assists. Lebron is not a good passer and Michael is. Michael has way better stats The second reason is that Michael Jordan lead his team
Premium Basketball Michael Jordan National Basketball Association