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    offering a credit card with a low‚ fixed rate. The following paper will dissect People’s Bank through Michael E. Porter’s five forces model. The five forces model is the framework for analyzing determinants of industry profitability. It is used to identify the threats and opportunities confronting a company that is thinking of entering into a particular industry. The model focuses on five particular forces that Porter says shape the competition that is in each particular industry. Rivalry among established

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    Force 4: Buyer Power Buyer power is one of the two horizontal forces that influence the appropriation of the value created by an industry (refer to the diagram). The most important determinants of buyer power are the size and the concentration of customers. Other factors are the extent to which the buyers are informed and the concentration or differentiation of the competitors. Kippenberger (1998) states that it is often useful to distinguish potential buyer power from the buyer’s willingness

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    product differentiation in this industry is low‚ the switching costs are also low. Therefore‚ the competitive force coming from customer bargaining power is very strong. Supplier Bargaining Power: There is a scarce amount of raw materials for steel in this industry and there are very few suppliers for them. Most of the materials are imported into the United States. Therefore‚ the competitive force coming from supplier bargaining power is moderate to weak. Potential New Entrants: Again‚ there is low access

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    “The Five Forces That Shape Strategy” Article Review by Caroline Doan Porter‚ Michael E. "The Five Competitive Forces That Shape Strategy." Special Issue on HBS Centennial. Harvard Business Review 86‚ no. 1 (January 2008). Introduction Michael E. Porter’s article‚ “The Five Competitive Forces That Shape Strategy”‚ is an extension of his first work‚ “Porter’s Five Forces”. This article addresses forces beyond the existing competition and creates a framework that helps strategists understand

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    (Porter‚ 1980). Michael Porter’s five forces model was also subject of other author’s criticism‚ such as Lynch. He explains that although the market is more laid out‚ there are no changes in the industrial environment. The analysis should be used continuously when using this tool. (Lynch‚ 2009‚ p. 101-102) Downes has developed three new forces‚ named Digitalization‚ Globalization‚ and Deregulation. Downes refers to Porter’s five forces model as ‘obsolete’. The three new forces mentioned in the previous

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    2.1.4 Porter’s Five Forces of Industry Attractiveness Michael Porter’s Five Forces model explains the importance of how market dynamics can affect competitive rivalry. This model includes three forces from the ‘horizontal’ competition: threat of new entrants‚ threat of substitution products‚ and the degree of rivalry among existing competitors; and two forces from the ‘vertical’ competition: bargaining power of customers and the bargaining power of suppliers. These five factors make up the Porter

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    they change. Michael Porter provided a frame work that models an industry as being influenced by five forces. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry. The objective of corporate strategy should be to modify these competitive forces in a way that improves the position of the organization. Porter’s model supports analysis of the driving forces in an industry. Based on the information derived from the Five Forces Analysis‚ management

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    Company‚ Steve Jobs‚ who managed the whole Apple Company by using the Model of Five Competitive Forces to achieve his company’s goals. The five forces model of Porter is an outside-in business unit strategy tool that is used to make an analysis of the attractiveness of an industry structure and it captures the key elements of industry competition. (Amitanshu Srivastava‚ 2009) The model of five competition forces was created by Michael E. Porter in the book that he wrote‚ there was "Competition Strategy:

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    2. Air carriers move goods faster to locations throughout world‚ with the new drone technology air carriers companies will be able to reach areas fasters with the possibility of moving goods outside of using freight as a primary mode of transportation. The advancing of new air freight is expanding to space‚ private companies are deliving goods to space and one day private companies will provide passengers a chance to travel into space. 3. Air carriers can haul across the world directly but the

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    Mid-Term Assignment Porter’s Five Forces Analysis for Microsoft Lillian D. Anderson Strayer University Prof. Ghodfrey Ekata Information Systems for Decision Making - CIS 500 July 24‚ 2011. Abstract Our company is a small investment company that specializes in technology investments. The company has a significant amount of capital invested in Microsoft. We were made aware that a new company by the name of Strayer Holdings has just released an operating system that plans to

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