Background information 3 II. Executive summary 3 A. Sofitel Metropole Hanoi Hotel situation analysis 4 I. External environment 4 1. Macro environment 4 2. Micro environment 7 II. Internal environment 10 III. SWOT ANNALYSIS 11 B. Where do we want to be ? 12 I. Why do we need to be innovative? 12 II. Sofitel Metropole Hanoi hotel ’s mission and vision 13 C. How will we get there? 13 D. Marketing mix 4Ps for Sofitel Metropole Hanoi Hotel 18 I. Product 18 II. Price 20 1. Based on occupancy 21 2. Based on customers
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of Revenue and Expense Besides Supply and Demand analysis which provides a general concept of measuring performance in the market share‚ revenues and expenses forecast gives the investors the overview of the future cash flow which reflects the return as the crucial metrics of the investment‚ helping investor to make a good decision. According to the proposal plan‚ the proposed hotel located in 22nd street will have following facilities: 238 hotel rooms‚ 53 off-street parking spaces in a valet-operated
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GR HOTELS INC Preliminary Report To: Andrew Mayd‚ CEO From: Chris Mell‚ CMA Subject: Analysis to increase occupancy rate Date: January 15th ‚ 2008 Introduction. The report was prepared for GR Hotels Board of Directors review. It examines current opportunities to increase profitability. Several options were examined and the most plausible solution proposed – Upgrade to upscale both hotels. This measure will increase long term profits and improve position in the
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Everyone experiences discoveries differently. Discoveries can be sudden and unplanned or they can evolve from a process of careful and precise planning. They can be emotional‚ intellectual‚ spiritual or physical. Both texts Away composed by Michael Gow and Into the Wild directed by Sean Penn‚ demonstrate the idea that new understandings and renewed perceptions of others and ourselves can be a result of an individual discovery. Away first published in 1986‚ is an Australian play centred around three
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Shangri-La Hotels Malaysia Bhd Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Phone: +44 20 8123 2220 Fax: +44 207 900 3970 office@marketpublishers.com http://marketpublishers.com Phone: +44 20 8123 2220 http://marketpublishers.com Shangri-La Hotels Malaysia Bhd Fundamental Company Report Including Financial‚ SWOT‚ Competitors and Industry Analysis Business Analytic Center (BAC) Date: Oct‚ 2011 Pages: 50 Price: US$ 499.00 ID: SE8C27A604AEN Shangri-La
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Dear Michael Leunig‚ I had an interview with a CNN reporter today. Unfortunately‚ the intelligent lady wasn’t intelligent enough to ask me all the relevant questions. Instead of addressing the sinister secrets of the NSA that I had so courageously revealed‚ she concentrated on me as a whistleblower‚ daring to ask questions like “So how are you dealing with all the hate?” Honestly‚ what else could I have expected from a CNN reporter? That’s all this is to these people; a tabloid‚ a piece of gossip
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Recently‚ Crown casino declared that it decided to spend nearly $568 million to invest a new 500-room luxury hotel in Perth. WA government agreed not to be against a request for 500 extra gaming machines and 130 extra tables which would enable the capacity of Perth nearly as same as Crown Melbourne. The Executive Chairman‚ James Packer‚ was quoted as saying “This is not a great deal for me; this is a deal where I expect my share price to go down” (Australian Financial Review). In this essay‚ I will
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the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Contents Introduction 3 Safe Haven Hotel 3 Key Features 3 Unique Selling Point 3 Target Audience 4 Advertisement approach 4 Advertisement Approach 4 Key message 4 Design of advertisement 5 Promotion 5 Conclusion 6 Introduction Alpha Advertisement is an advertising agency operating with
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INDUSTRY PROFILE Hotels & Motels in Europe Reference Code: 0201-0520 Publication Date: October 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69
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Michael Okon’s Monsterland‚ relentlessly delivers thrills and goosebumps with its nightmarish tale of a world turned upside down with a role reversal between humans and the familiarly frightening visages that once fed people’s fears. Riveting from the beginning‚ the story arouses the curiosity with a traumatizing hunting scene. As things change perspective‚ we meet various fascinating characters. Firstly‚ comes Officer Carter White and his family. They live in the economically depressed town of
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