The Leisure- Cruise Industry Major: Marketing Porter’s Six Forces I. Threat of New Entrants: Low * Barriers to entry: High * High Capital Requirements: The capital required to start up a cruise line is one of the key factors contributing to this industry’s high barriers to entry. With the average cost of building a cruise ship rising‚ the amount of capital needed to start up a cruise line is estimated at one billion dollars. Therefore discouraging any new entrants into the industry.
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Porter’s Five Forces Model Michael E. Porter’s five forces of competitive position model and diagrams Michael Porter’s famous Five Forces of Competitive Position model provides a simple perspective for assessing and analyzing the competitive strength and position of a corporation or business organization. New Market Entrants‚ eg: • • • • • entry ease/barriers geographical factors incumbents resistance new entrant strategy routes to market Supplier Power‚ eg: • • • • • brand reputation
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In any industry‚ five competitive forces dictate the rules of competition. Together‚ these fie forces determine industry attractiveness and profitability‚ which managers assess using these five factors: Thereat of new entrants- how likely is it that new competitors will come into the industry? 1.Capital has been involved. Some diversification enterprises will look to invest in daily chemical industry: Wine giant Wuliangye into the daily chemical‚ launched the "Silk posture" brand; Wahaha Group
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3. Porter’s Five Forces on Woolworths Porter’s five forces analysis was formed by Michael E. Porter in 1979 and this framework has had immense influence on industry analysis and strategy development (Davenport and Prusak‚ 2003). These five forces determine the competitiveness of the company and the attractiveness of the market‚ as a result‚ a well understanding of five forces may help a company get to know more about its industrial structure and find out a proper position with both high profitability
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Introduction The five forces model framework was developed by Michael E. Porter in 1979 to analyse the industry factors that affects the company’s competitive strategy and helps to determine the threats from competitors in the market. According to Porter‚ there are five factors namely: Potential New Entrants‚ Substitutes‚ Industrial competitors‚ Buyer power and Supplier Power. Porter (1988) Figure 1. Five Forces Framework Threat of New Entrants: Low to moderate Procter and Gamble (P&G) products
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Evolution of Porter ’s Five Forces Model Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was born in Ann Arbor‚ Michigan. Five forces uses concepts developing‚ Industrial Organization (IO) economics to derive five forces that determine the
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Porter’s Five Forces After the analysis of Jetstar’s societal environment with the use of PEST‚ the Porter’s Five Forces can be used to analyse another aspect of the external environment; the task environment. Porter’s Five Forces is a framework that consists of five competitive forces‚ threat of entry‚ power of supplier and buyer‚ threat of substitution and competitive rivalry. These forces facilitate the analysis of the task environment of an industry or company (Wheelen and Hunger‚ 2009)
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Porter’s Five Forces Rivalry Among Competing Sellers: HIGH/MODERATE The rivalry among competing sellers‚ often the strongest competitive pressure‚ is also fairly high for Panera in the restaurant industry. No switching costs‚ numerous competitors‚ and an increase in the availability of healthy food For a company in the restaurant industry‚ there are no switching costs for consumers. It is not like‚ for instance‚ the cable industry where cancellation fees are prevalent or an electronics industry
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POTER’S FIVE FORCES MODEL The enviornment analysis can be done through “five forces model”. It is also known as Poter’s Diamond. It helps to identify the sources of competition in an industry. Industry is the group of firms producing the same principal product. This model is used for the industry analysis :- POTER’S FIVE FORCES ON COCA-COLA The environment analysis of coca-cola industry can be done as :Buyers There are many companies to buy the soft drink products. The companies that purchase
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Five forces analysis help to analyze the characteristics that affect competition within an industry. The analysis is also a framework best suited to determine how strong or weak an industry’s competitive forces are but it can also help companies establish a business strategy. The five forces affecting industry attractiveness are classified into the two following categories. Internal forces: Competitive pressures from buyer bargaining power‚ competitive pressures stemming from supplier bargaining
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