Hasan Mohammad Starbucks Ltd. Principles of Marketing Assignment 1 09 November 2004 I. Company History Three Seattle entrepreneurs started the Starbucks Corporation in 1971the name comes from Herman Melville ’s Moby Dick. Their prime product was the selling of whole bean coffee in one Seattle store. By 1982‚ this business had grown tremendously into five stores selling the coffee beans‚ a roasting facility‚ and a wholesale business for local restaurants. Howard Schultz‚ a marketer
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methodology called the Porter’s Five Forces Analysis. In his book Competitive Strategy‚ Harvard professor Michael Porter describes five forces affecting the profitability of companies. These are the five forces he noted: 1. Intensity of rivalry amongst existing competitors 2. Threat of entry by new competitors 3. Pressure from substitute products 4. Bargaining power of buyers (customers) 5. Bargaining power of suppliers These five forces‚ taken together‚ give us insight
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It is believed everyone on Earth are here for a reason. We live‚ share and affect others around us in some way at a point in time. Certain people we meet are placed on our path for a specific purpose which we find out at a later time. Some people in life feel a sense of unfulfillment and resentment which leads to unhappiness. Many people believe every life intertwines with one another and certain people are destined to be part of one’s journey to help teach lessons or to help establish our character
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Apollo God of the sun‚ Hermes God of messaging‚ which is just what movie franchises have blown out of proportion and lead us to believe‚ a fallacy of what their true character is. Before the Greek era Apollo was know as Lycian meaning “wolflike” this could have meant that he was the protector of shepherds from wolves or had some divine connection with wolves. And also seen with a bow he would also be referenced as the archer god yet he had no connection to hunters‚ but was know for plagues. His
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Apollo 11 Mission The Apollo 11 mission was the first man mission to land on the Moon. The Apollo 11 team left Kennedy Space Center on July 16‚ 1969 at 13:32UTC. The mission’s team included Commander Neil Alden Armstrong‚ Commander Module Pilot Michael Collins and Lunar Module Pilot Edwin Eugene “Buzz” Aldrin Jr. After being in orbit for 72 hours‚ Armstrong and Aldrin climbed into the Lunar Module‚ named the Eagle‚ and prepared for their descent to the Lunar surface.
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The Experience in Apollo Hospitals‚ Dhaka: My project was to write about a real life service experience and for this project I interviewed Ms. Rezina Nazneen‚ who is a faculty in Independent University of Bangladesh. I decided to write about her experience in Apollo Hospitals‚ Dhaka. She had a surgery there and for this surgery she experienced 6 days of service from Apollo Hospitals. She was expecting her second child and for the infants delivery she chose Apollo Hospitals‚ Dhaka. There were
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Porter’s 5 Forces Introduction The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive Strategy: Techniques for Analyzing Industries and Competitors“in 1980. Since that time it has become an important tool for analyzing an organizations industry structure in strategic processes. Porter’s model is based up on the insight that a corporate strategy should meet the opportunities and threats in the organizations external environment. Competitive
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2. Procedure 3. British Petroleum 3.1. British Petroleum (BP) 3.2. Background 4. British petroleum SWOT analysis 4.1. What is SWOT analysis? 4.2. Strengths 4.3. Weaknesses 4.4. Opportunities 4.5. Threats 5. BP Porter’s Five Forces Analysis 5.1. What is Porter’s Five Forces Analysis? 5.2. Threat of New Entrants 5.3. Buyer Bargaining Power 5.4. Supplier Bargaining Power 5.5. Threat of Substitutes 5.6. Rivalry 6. Key Success Factors 7. Conclusion
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The song “Issues”‚ is by Julia Micheals. The first stanza is about a girl that is mad‚ or upset with her boyfriend and is thinking about breaking up with him. The second stanza is saying that she knows her boyfriend will not judge her because she will judge him back and it will be worse. The third stanza says that‚ she has many issues as well as him‚ but if they share their issues with each other‚ then they will be able to work through the issues that they are facing together. In the fourth stanza
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customers. Government also helped them eventually by getting rid of many financial and regulatory obstacles. Liberalization of private sector was a boon. Apollo were good pay masters as far India was concerned and this enabled them to attract talent. Doctors who wanted to come back to their country of origin were more than happy to join Apollo. The hospital imported latest equipments and had a good success rate. By using sound marketing‚ they were able to build a brand name very quickly. The successful
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