>cases Campbell-Ewald: R-E-S-P-E-C-T Spells Loyalty >Abstract Campbell-Ewald‚ the Detroit-based marketing communications company‚ part of the global Interpublic Group of Companies‚ is an award-winning consultancy. This case describes the research behind its effort to measure and improve customer loyalty and the development of its five respect principles that lead to enhanced customer commitment. www.campbell-ewald.com >The Scenario Much has been written about satisfaction research in the last
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time the tyre industry was dominated by Indian players. After the onset of liberalization a few foreign companies entered India. However‚ they were not able to make a dent in the market share of Indian companies. Some foreign companies like Michelin‚ Continental Tyres and Pirelli are planning to enter India in the near future. Over the last few years‚ import of tyres into India from countries like China‚ South Korea and Thailand has been on the rise. The tyre manufacturers feel that due to the inverted
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Savoy and Joel Robuchon‚ both Michelin-starred chefs for three years. After he had learned as much as he could‚ Ramsay took a year to work as a personal chef on the private yacht Idlewild which was based in Bermuda. Moving back to London he became the head chef at Aubergine which won him his first Michelin-star. In 1998 Ramsay opened his first restaurant in Chelsea which then gave him 3 Michelin Stars. Ramsay is one of only four chefs in the UK to maintain three Michelin Stars for his restaurant. He
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Process capability studies determine whether a process is unstable‚ investigate any sources of instability‚ determine their causes‚ and take action to resolve such sources of instability. After all sources of instability have been resolved in a process‚ the natural behavior of the process is called its process capability. Process capability compares the output of a process (called “Voice of the Process”) with the customer’s specification limits for the outputs (called “Voice of the Customer”). A
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However‚ the Concorde did not cause the reason of Concorde Flight 4590 crash. According to the official investigation of “Bureau d’Enquêtes et analyses” (an analyst organization from France)‚ the crash was caused by a titanium strip falling from a “Continental Airlines” airplane which had taken off a few minutes earlier. This strip pierced the tire on Concorde’s left main undercarriage when Concorde takeoff. Then the
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Summary Goodyear is the third largest tire manufacturing company in the world. It has 15% market share in the US but the second in rank Michelin is also slowly gaining in on the market share. Another threat to Goodyear’s market share was the slowly increasing share of private labels. In order to avoid losing their market share they needed to transform themselves from a manufacturing based company to a company to a customer value based company. Consumers of replacement tires: Consumers are people
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owners‚ he left and moved to New York and then Paris‚ apprenticing at various Michelin-starred restaurants. In 2005‚ he was awarded the three star rating in the inaugural Michelin Guide for New York for his restaurant Per Se‚ and in 2006‚ he was awarded three stars in the inaugural Michelin Guide to the Bay Area for The French Laundry. He is the only American chef to have been awarded simultaneous three star Michelin ratings for two different restaurants. After the success of The French Laundry
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My ambition is to open and run a small fine dining place doing business at a level of excellence whereby it could be revered in the Michelin Guide. Published every year in over a dozen countries‚ the Michelin Guide is the oldest and best-known European hotel and restaurant guide which awards a star to those deserving restaurants listed in its famous Red Guide. The guide awards one to three stars to a small number of restaurants of outstanding quality. One star signifies a “very good cuisine
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Restaurant From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search For other uses‚ see Restaurant (disambiguation). Tom ’s Restaurant in Manhattan was made internationally famous by Seinfeld Chefs working in a restaurant kitchen at Sugar Street‚ Causeway Bay‚ Hong Kong A restaurant (/ˈrɛstərənt/ or /ˈrɛstərɒnt/; French: [ʀɛs.to.ʁɑ̃] ( listen)) is a business establishment which prepares and serves food and drink to customers in return for money‚ either paid before the meal‚ after
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1996‚ exclusive tubes plant commissioned in Ranjangoan in Maharashtra and in the year 2000‚ they established exclusive radial capacity in Limda. On Novermber 17‚ 2003‚ the company entered into an strategic alliance Michelin‚ France for setting up a joint venture company namely Michelin Apollo Tyres Pvt Ltd for producing dual branded truck & bus radial tyres in India. In the year 2004‚ they produced India’s first H-speed rated tubeless passenger car radial tyres. Also they increased the production
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