Marketing Plan for the April 2010 Executive Summary Contents: Executive Summary 2 1.0 Corporate objectives and strategy 5 2.0 Marketing audit 5 2.1 External Analysis – PESTLIED 5 2.2 Industrial and Market Analysis 7 2.3 Competitive Analysis 9 2.3.1 Direct competition 9 2.3.2 Indirect Competition 9 2.3.3 Critical Success Factors 9 2.4 Customer Analysis 10 2.4.1 Grey Market Customers 10 2.4.2 The business related travel. 11 2.4.3 The youth market
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COMPANY PROFILE Apollo Tyres Ltd REFERENCE CODE: E16AA60E-380B-49C8-9C23-BFC7C2AB3058 PUBLICATION DATE: 28 Jun 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Apollo Tyres Ltd TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts......................................................................
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“Nothing is more precious than freedom and liberty”. Ho Chi Minh the most powerful and influential leader of the time. Here states that during the time of oppression‚ we (vietnamese) will fight against the imperialists. Since the 19th century Vietnam has been at war between two political ideologies. Nationalism vs. Imperialism. Throughout its history Vietnam had trieb or to successively create a nationalistic identity but had failed again and again. When WW2 came to an end we saw how Vietnam’s history
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that they are flexible in the way that‚ they meet customer’s needs. Every project or making of an aircraft is complex and every unit cost is high. Boeing Company can also be called as a services company. However‚ I would take Michelin star restaurant as example. A Michelin start restaurant gives you fresh food and good food. This kind of restaurants is very stable and has a routine they follow every day. Moreover‚ they can predict the sale of a single day‚ so according to that‚ they know how much
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The Impact of French in Indochina The Impact the French had on Indochina was something no one was about to forget soon. It took France about 35 years to complete its takeover of Indochina. In 1858‚ the French captured Tourane (Da Nang). The region of Saigon was taken over 1862 and a protectorate was declared over Cambodia in 1863. The southern region of Cochin-china was annexed in 1867 and Annam (central region) and Tonkin (northern region) became protectorates in 1883. Laos became a French protectorate
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hatmaker works with a wide range of materials including textiles; and Ron Arad – an inspiring designer of furniture who works with wood‚ plastics and metals). ‘Cooked to Perfection’; Heston Blumenthal The Fat Duck at Bray in Berkshire is a triple Michelin starred restaurant known for unusual dishes‚ such as snail porridge‚ basil blancmange‚ beetroot jelly and bacon and egg ice-cream. Heston Blumenthal‚ the chief proprietor‚ is interested in the science behind cooking‚ the ‘experience’ of dining to
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I’m going to use the hawker food business as an example to discuss and apply Porter’s 5 forces. Current competition: New top range chefs and Michelin type high end dining. These competitors offer similar food choices but at highly competitive prices. They also provide more comfortable ambience and atmosphere. Therefore‚ hawkers have to regularly review their menu to sustain the interest of regular customers and satisfying changing customer preferences Threat of entry: The F&B industry
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ACTIVITIES FROM SEPTEMBER 2012- DECEMBER 2012 -Catalonia’s National Day: September 11th * Week: September 9th to 14th * Reservations recommended * Frequent Guest and newcomers * Special menu with dishes from northern Catalonia * Sponsored by PRODECA (not confirmed ) * Special decoration and entertainment (not confirmed ‚ depending on budget and sponsor) -Spain’s National Day: October 12th * Week: October 7th to 12th * Reservations recommended
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like France for instance although it’s a small country they have fairly important economic power‚ the sectors vary: * Car industry – that reached its peak in 2005 selling nearly 5.75 million vehicles worldwide. * Raw material production – Michelin is the first tyre producer‚ France ranks second together the UK concerning the plastic industry. * Fashion and luxury goods industry – with about 25% of the market France is leading in the perfumes and cosmetics sector‚ this whole industry is
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Question: Why is the concentrate manufacturing industry so profitable? Explain using a Porter’s Five-Forces Analysis‚ where you describe what makes each force strong or weak (explain at least two factors per force). Pay particular attention to the force of “Rivalry‚” that is‚ the nature of competition between the two industry leaders as well as the history of their competition. Answer: Overall‚ the concentrate manufacturing industry is characterized by high barriers to entry‚ weak suppliers
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