Aditya Samanta Creative Brief Outline 1. Creative Strategy a. Basic opportunity or problem the advertising must address: The need for high quality durable tires that consumers can rely on while driving at high speeds. With the rapid development of technology enabling automobiles to drive at speeds exceeding 90 miles/hour‚ drivers need to be certain that when they apply the brakes‚ the automobile will stop. This has become exceedingly important today because of a sharp rise
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Firestone and Ford: The Tire Tread Separation Tragedy Business Ethics November 8‚ 2011 Executive summary. Firestone/Bridgestone and Ford companies caught public negative attention in the end of 1990s because of their relation to tire tread separation cases‚ which caused numerous car accidents not only in US‚ but also abroad. Because they did not take proper actions to eliminate the number of this cases and remove all dangerous products from the market timely‚ even if they knew that something
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close out Linux [pic] 1.00/1.00In Michelin case‚ Michelin NV’s share in new replacement tyres for lorries‚ buses and similar vehicles in the Netherlands was ___________ and it was considered to have dominant position in the market‚ [pic] -100.00%MACROBUTTON HTMLDirect [pic] 50-57%100.00%[pic]MACROBUTTON HTMLDirect [pic] 57-65% -100.00%MACROBUTTON HTMLDirect [pic] 65-70%-100.00%MACROBUTTON HTMLDirect [pic] 70-75% [pic] 0.50/1.00Commission’s statements in Michelin case were: [pic] 25.00%[pic]MACROBUTTON
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Case Study #1 Ford and Firestone’s Tire Recall: The Costliest Information Gap in History 1. Briefly summarize the problems and major issues in this case. To what extent was this crisis an information management problem? What role did databases and data management play? Answer: These are the problems and major issues that I found in this case: • 46 deaths and more than 300 accidents • A confidential memo sent by Firestone to Ford claiming that everything was fine • Ford recall in 16
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The A7D Affair From a business perspective‚ working under government contracts can be a very good proposition. In general‚ a stream of orders keep coming in‚ revenue increases and a company can realize tremendous profits. The obvious downfalls when working in this manner are high quality expectations‚ as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly‚ it can cause problems that can carry serious repercussions‚ such as in
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Ledbetter v. Goodyear Tire & Rubber Co.‚ 05-1074 Summary of one or more of the main legal arguments: It seems this class has made me realize how tricky the justice system can be. I have been coaxed into reading more and more about the law and realizing that everything is not as black and white as it seems. For this legal research paper I decided to analyze the law concerning pay discrimination. This is a subject dear to my heart‚ as I believe I witnessed some of this first hand in relation to
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Goodyear Report Since the early days of tire İndustry Goodyear Rubber&Tire Comanpy had been known as ‘’The Gorilla’’ for its dominance of the world tire industry.By 1991 They operated total of 84 plants which 41 in Us and 43 in 25 other countries with more than 2000 distribution outlets worldwide.They had 105.000 employees and ranked 3rd in the world wide sales of new tires. From 1900’s till 1970’s there were 5 big players in U.S tire industry.These companies were Goodyear‚Firestone‚Uniroyal
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Danger on the Highway: Bridgestone/Firestone¡¦s Tire Recall Bridgestone/Firestone‚ Inc.‚ based in Nashville‚ Tennessee‚ has been in the business of making tires since 1900‚ when Harvey Firestone founded the Firestone Tire & Rubber Company in Akron‚ Ohio. Firestone was acquired by Bridgestone USA‚ Inc.‚ a subsidiary of Tokyo-based Bridgestone Corporation‚ in 1990 for $2.6 billion. Today‚ the company markets 8‚000 different types and sizes of tires‚ and a host of other products. The company has also
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Sumerel v. Goodyear Tire & Rubber Company (pp. 394-396) The Parties: The Parties in this case are Bob and Sallie Sumerel‚ Steven and Ann Berzin‚ Dane and Kerry Dicke‚ and Bart Kaufman and Good Year Tire & Rubber Company. Bob and Sallie Sumerel‚ Steven and Ann Berzin‚ Dane and Kerry Dicke‚ and Bart Kaufman are all the plaintiffs and appellants since they are suing and also appealing the decision. The Good Year Tire & Rubber Company is the defendant and the appellees since they are being sued and
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commercial uses of rubber multiplied greatly. Shortly thereafter‚ the rise of the automobile industry at the century’s turn resulted in a tremendous increase in the demand for rubber and its principal application in the manufacture of automobile and truck tires. The production of natural rubber entails collecting the juice of the 60-80 foot high Hevea brasiliensis tree‚ which is now plantation grown in such tropical countries as Brazil‚ Malaysia and Indonesia. Taurus Hungarian Rubber Works has been Hungary’s
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