Company Background AirAsia Berhad as know as AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international uflights and is Asia’s largest low fare‚ no frills airline. AirAsia pioneered low cost travelling in Asia. The airline was established in 1993 and started operations on 18 November 1996. A government-owned conglomerate DRB-Hicom originally founded it. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company
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On September 21‚ 2012‚ AirAsia Bhd may be expanding its company to India through a new start-up with Indian partner. After India’s cabinet decides to allow foreign investors own up to 49% stake in its airline‚ AirAsia might be the first carrier to invest at the aviation industry in India. Because the India’s cabinet decides to allow foreign investors to own up to 49% stake in its airline‚ AirAsia was looking to start-up with Indian partner instead of investing in an existing airline from India.
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Assessing the macro- and micro- environmental forces that explain the success of John Lewis John Lewis is a chain of upmarket department stores in the UK. In accessing its success‚ I critically looked at the macro- and micro- environments of the organization. Here the macroenvironment comprises three major sections: the economic environment‚ the social and demographic environment‚ and the technological environment. The purpose of this essay is to assess John Lewis’s success‚ in relations to the
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TABLE OF CONTENS Task 3.1-2. market structures determine the pricing and output decisions of businesses and the way in which market forces shape organisational 2 How to Maximize Profit Using Total Revenue and Total Cost 2 Market structures 3 Market forces 5 Task3.3 the business and cultural environments shape the behaviour of a selected organisation 6 Task 4.1. the significance of international trade to UK business organisations 7 Task 4.2.the impact of global factors on UK business
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There are several aspects to the Business Environment. In this paper I’m going to touch on five of these different aspects of business. I will touch on the role of business in the economy‚ comparing and contrasting the roles of for-profits and nonprofits‚ discussing the impact of current fiscal and monetary policy‚ outlining strategies of a product or service to access global markets‚ and selecting an organization and discussing the impact it has on social responsibility in regards to a stakeholder
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Monthly Review (October 2004) Capitalism and the Environment by Paul M. Sweezy [pic]It is obvious that humankind has arrived at a crucial turning point in its long history. Nuclear war could terminate the whole human enterprise. But even if this catastrophic ending can be avoided‚ it is by no means certain that the essential conditions for the survival and development of civilized society as we know it today will continue to exist. We live in and from a material environment consisting of land
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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FOREIGN DIRECT INVESTMENT IN BANGLADESH‚ PROSPECTS AND CHALLENGES‚ AND ITS IMPACT ON ECONOMY by Afsana Rahman A project submitted in partial fulfillment o f the requirements for t he degree of Professional Master in Banking and Finance Examination Committee: Nationality: Previous Degree: Scholarship Donor: Dr.Winai Wongsurawat (Chairperson) Dr. S undar Venkatesh Dr. Y uo sre Badir Bangladeshi MBA in Marketing University of Dhaka Bangladesh Bangladesh Bank (Central
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. The four phases of a business cycle are trough‚ recovery‚ peak‚ and recession. The length of an average business cycle can be anywhere from 2-15 years. Capital goods and durable goods last‚ and therefor purchases can be postponed. This may happen when a recession is predicted to be lurking. Durable goods industries therefor suffer large output declines during recessions. However‚ consumers cannot postpone the buying of nondurables; therefore recessions only slightly reduce non-durable output
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STRENGTHS WEAKNESSES Article taken from WSJ dated Wednesday May 02‚ 2012 “AirAsia Flies Better Without Flag Carrier” • largest budget carrier (Economy of scale) • Very strong management team • Very good in strategy formulation and execution (Economy of scale) • Strong brand equity - AirAsia’s brand name is well established in Asia Pacific (Learning Curve) • Cost advantage (Economy of scale) • Market share leadership- AirAsia is the low cost leader in Asia (Economy of scale) • International alliances
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