1.0 Introduction 1.1 The marketing environment which made up of microenvironment and macroenvironment surrounds and impacts upon the organization. The microenvironment includes forces close to the company that affect its ability to serve consumers‚ such as other company departments‚ suppliers‚ competitors‚ and consumers. According to Armstrong et al (2006‚ pg. 61) the macroenvironment consists of larger societal forces that affect microenvironment which is the demographic‚ economic‚ natural‚ technological
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Victoria’s Secret I‚ Company Background: Victoria’s Secret (VS) is an American retail brand of women’s wear‚ lingerie and beauty products. It was established by Roy Raymond in the San Francisco during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces‚ which department stores offered‚ with colors‚ patterns and style that gave them more allure and sexiness. They combined European elegance
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have the ability to get more income. Therefore‚ they will be more affordable to travel. 3. Occupation Employees who work in multinational company often travel to other countries for the business purpose could be the important customer in airline industry. 4. Population Highly populated country tends to utilize airline services more frequently. For instance‚ China has a larger market for travelling comparing with small country‚ such as Vietnam‚ Singapore and etc. 5. Gender Women are more influential
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Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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The U.S. airline industry has been in a chaotic state for a number of years. In 1993‚ a U.S. government report indicated that the industry had “Lost huge amounts of money in the past three years‚ and it has never made a sustained‚ substantial return on investment…” According to the Air Transport Association‚ the airline industry trade association‚ the loss from 1990 through 1994 was about $13 billion‚ while from 1995 through 2000‚ the airlines earned about $23 billion and then lost about $35 billion
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of their company. Its production companies supply movements and components to third-party watchmakers in Switzerland and around the world. The Group is a key player in the manufacture and sale of electronic systems used in watch making and other industries 2. Maintenance Providing training and development for employees is a promise. Swatch pays much attention to be in touch with all new technologies and maintained the high level of well trained staff Maintenance is the final OM strategy decision
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[pic] Assignment 1 Macro-environmental analysis Company: The Dairy Farmers Co-operative Milk Co. Ltd Products: Dairy products Country: Vietnam [pic] Executive Summary In recent decades‚ the Vietnamese economy has experienced an unprecedented growth. Along with the significant development of the economy‚ the increasing in population and income has led to a rising need for imported dairy products like milk
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PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: • Political factors. These refer to government policy such as the degree of intervention in
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Cornell University ILR School DigitalCommons@ILR Articles and Chapters ILR Collection 10-1-2008 Economic Development Strategies and Macro- and Micro-level Human Resource Policies: The Case of India’s “Outsourcing” Industry Sarosh Kuruvilla Cornell University‚ sck4@cornell.edu Aruna Ranganathan Massachusetts Institute of Technology Follow this and additional works at: http://digitalcommons.ilr.cornell.edu/articles Part of the Human Resources Management Commons This Article is brought
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Strategic Management Analysis of Child and Family Services of Timmins and District Word Count: 2‚494 November 8‚ 2009 Tracy Hillier Table of Contents Introduction............................................................................................3 External Situation...................................................................................3 Internal Situation....................................................................................5 Five Forces Analysis............
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