Program manager: Ms Hazel Ong Number of words: Table of contents: I. Introduction …………………………………………………………………………Page 3 II. SWOT analysis ……………………………………………………………………..Page 4 –5 III. Macro- environment analysis ……………………………………………………..Page 6 –7 IV. Competitive environment analysis ..…………………………………………… Page 8 –10 V. Application about planning‚ organizing‚ leading and controlling …………… .Page 11- 12 VI. Conclusion……………………………………………………………………………. Page 13
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Apple‚ an American multinational corporation which focus on designing and manufacturing consumer electronics and closely related software products‚ is now facing the challenges from all sides. In June of 2007‚ the Apple PC’s worldwide market share was only 3 percent‚ according to Roger L. Kay (2007). This unsatisfying market share stimulates the company executive team endeavouring to figure out a strategy to bring Apple a brighter future. However‚ before Apple to go further‚ Apple has to solve two
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Subject: macro level factors in an external environment Date: November 20‚ 2012 Hello Mr. Doe‚ It is my understanding that the large presentation on social networking is quickly approaching and a brief memo discussing how macro level factors in an external environment have impacted the structure of the online social networking industry in the global marketplace is required. In order for that to be done properly there is some information that needs to be addressed. Just what are Macro environment
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ABSTRACT This paper explores the differences between macro risk management and micro risk management. This paper explains the definitions provided by Kendrick and then compares and contrasts them. It also gives an example of a project and assigns classification of either macro or micro risk management. It analyses the risk factors associated with the project and the impacts of the associated decisions involved with the completion of the projects. Furthermore‚ it discusses the factors that determine
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ELD/B/BBM/511/02740 YR OF STUDY: 2ND SEMESTER 3RD YR UNIT TITLE: CREDIT MANAGEMENT UNIT CODE: HRM 323 LECTURER: DANIEL NYAKERI ASSIGNMENT (CAT 1) Quiz: discuss the components of the macro environment and explain how they affect the organization you are working for? (20 mks). Macro environment factors are uncontrollable external forces that affect how a business operates. They are largely out of the control of the business‚ and often require changes in operating‚ management‚ production
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Though an older article‚ “Apple Grows‚ But So Does Channel Conflict” ‚ demonstrates an excellent example of marketing and channel conflicts. As a result of the wide success of Apple’s comeback through the sales of iPods and iPhones‚ Apple aggressively increased the growth of their retail stores at a rate of about 33 percent a year (push strategy). At the same time‚ Apple previously had utilized a distribution (distribution channel) to many other companies (non-Apple stores). Prior to Apple’s
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strategy is differentiation across the industry. Apple prides itself on innovation more than any other company‚ and is known for their unique top of the line products. Using differentiation as their main source of competitive advantage‚ they have succeeded to the top of their industry‚ while retaining higher than industry average profit margins. This innovative attitude is the source of long-term success throughout the history of Apple. For example‚ Apple pioneered the PDA market with the Newton in
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PC had a volume of 25.9 million units in 2012‚ equating to 37.0% of the market total. HP is the leading player in the United States PCs market‚ generating a 26.6% share of the market’s volume. Dell accounts for a further 19.2% of the market‚ and Apple Inc. accounts 12.3% of the market. Porter’s Five Forces Porter’s Five Forces identifies and analyzes the forces that shape every industry permitting the determination of an industry’s weaknesses and strengths. The following paragraphs rank each force
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INTRODUCTION. Coca cola‚ It is a company that produces coke‚ a carbonated soft drink. Question1. The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and public. The table below shows the different competitors Coca Cola has and their websites.Table1. Pepsi http://www.pepsico.com Snapple http://www.snapple.com Monster http://monsterbevcorp.com
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allotment‚ production and consumption of resources. Economics has been divided into two significant branches; one of it being the microeconomics and the other one being the macroeconomics. Microeconomics can be easily understood through the term micro itself which means small‚ microeconomics focuses on small level that is to say it includes areas of individual decision making and its core components include production‚ exchange‚ distribution and consumption. Macroeconomics on the other hand focuses
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