Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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EXECUTIVE SUMMARY The macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. "The marketing environment comprises all the actors and forces influencing the company’s ability to transact
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long-term strategic and financial objectives? It’s implementation efforts? What challenges might the new strategy present to Avon’s top management team? What risks do you see? Andrea Jung has done an exceptional job of identifying the problems of Avon Products‚ Inc‚ developing a strategic vision‚ and outlining a plan to clearly communicate and meet the goals and objectives of the vision. She undoubtedly recognized the various areas within the company that were in dire need of improvement‚ in order
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Braden Anderson October 15‚ 2008 Macro-Evolution The theory of macro-evolution is one of the most debated topics in modern day society. Macro-evolution is the changing of one species to another‚ and the Big Bang Theory is tied in with it. Theories such as man evolves from apes and the universe coming from a large explosion‚ called the Big Bang‚ have been debated against creationists who believe in creation from a supernatural being. Evolution‚ I believe‚ is false because it lacks
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In 2006‚ Avon Products success story turned ugly. After five straights years of ten percent plus growth and twenty-five percent operating profit growth under CEO Andrea Jung‚ the company suddenly began losing profits. One of the main reasons of this lost was the fast growth of Avon that couldn’t be supported by its employees. As with many growing organizations the structure‚ people and processes that were right for a $5 billion company were not necessarily a good fit for a ten billion dollar company
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Pseudomonas aeruginosa and Escherichia coli. In general the disinfectant didn’t work as class data shows some organism values weren’t above the benchmark value of 105. Intro Disinfectants are agents that destroy many of the components of the micro-organism at once. These disinfectant agents are composed of many different ingredients such as sterile water and surfactants. The disinfectants will be used against both gram negative and gram positive bacteria. And data will be collected as to how
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Country Risk Assessment through Macro level factors: Foreign business operations and investments are affected by societal actions and policies‚ as well as‚ governmental regulations and restrictions; macro level factors act external to the company and are quite uncontrollable Youtoi must be conscious that these factors do not affect the marketing ability of the concern directly but indirectly the influence marketing decisions of the company. These are the macro level factors that should be obtained
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Macro Economic System and its Management. 1. Macro Economic Concerns: • Micro vs Macro Economics. • Major Building Blocks of Macro Economics: 1) AD & AS 2) Four Sectors: HHS‚ BS‚ GS & FTS 3) Two Markets: Commodity Market and Money Market. • Specific issues to be addressed in Macro Economics: o Rising Prices o Rising Unemployment o Falling GDP o Balance of Payments Crisis. • Tools of Macro Economic Policy and Management:
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Computerized Sales Inventory System for Avon – Sogod Branch Requirements Specification Version 1.0 October 18‚ 2013 Use this Requirements Specification template to document the requirements for your product or service‚ including priority and approval. Tailor the specification to suit your project‚ organizing the applicable sections in a way that works best‚ and use the checklist to record the decisions about what is applicable and what isn’t. The format of the requirements depends on what
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Micro insurance Micro insurance is the key element in the financial services for people at the bottom of the pyramid. The poor face more risks than the well off‚ but more importantly they are more vulnerable to the same risk. Usually the poor face different type of risks i.e. Household type‚ drought and epidemic etc. To combat these risks‚ the poor do‚ proactive risk manages meat like grain storage‚ savings‚ assets accumulation loans from friends and relatives. Micro insurance provides greater
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