International Business Machines‚ abbreviated IBM and nicknamed "Big Blue"‚ is a multinational computer technology and IT consulting corporation headquartered in Armonk‚ New York‚ United States. The company is one of the few information technology companies with a continuous history dating back to the 19th century. IBM manufactures and sells computer hardware and software (with a focus on the latter)‚ and offers infrastructure services‚ hosting services‚ and consulting services in areas ranging from
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IBM Corporation In the seven years (since 1994)‚ that Lou Gerstner reigned over IBM‚ the company’s earnings per share increased an average of 27% per year. This remarkable increase in earnings did not go unnoticed by the securities markets. Indeed‚ the company’s market value grew from less than $30 billion to over $200 billion during the period. Use the following financial statement data to: 1. Decompose IBM’s ROE (by quarter) and discuss the factors (and trends) that contribute to Big Blue’s profitability
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Business Model Development through Corporate Strategy Design: IBM SWOT Analysis Prathamesh Muzumdar‚ The University of Texas at Arlington. Abstract The research tries to understand the ongoing process in products and services offered by technology giant IBM. Using extensive secondary research and text mining as a primary approach to collect information to the current portfolio of IBM‚ multiple corporate strategies are designed. SWOT analysis is used as an extensive tool to take step by step
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History of IBM From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search It has been suggested that Computing Tabulating Recording Corporation be merged into this article or section. (Discuss) Proposed since May 2011. This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (January 2012) International Business Machines‚ abbreviated IBM and nicknamed
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Assessing the macro- and micro- environmental forces that explain the success of John Lewis John Lewis is a chain of upmarket department stores in the UK. In accessing its success‚ I critically looked at the macro- and micro- environments of the organization. Here the macroenvironment comprises three major sections: the economic environment‚ the social and demographic environment‚ and the technological environment. The purpose of this essay is to assess John Lewis’s success‚ in relations to the
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and IBM: Business Process Transformation in India Case synopsis The analysis of the case involves an in depth understanding of the strategic management decisions and consequences of IBM’s acquisition of Daksh. The case deals with the IBM’s agenda of why they opt for an acquisition‚ the strategies involved and business environment that prompts for the acquisition. IBM stood tall with its software and hardware integration solutions but the changing IT scenario in mid 2004 paved way for IBM to
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of Lenovo and IBM By Sharona Peng Achieving Successful Cross‐Cultural and Management Integration: The Experience of Lenovo and IBM. Sharona Peng A thesis submitted to Auckland University of Technology in partial fulfilment of the requirements for the degree of Master of Business (MBus) 2008 Faculty of Business Primary Supervisor: Peter Enderwick 1 / 78 Achieving Successful Cross-Cultural and Management Integration: The Experience of Lenovo and IBM By Sharona Peng
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Transforming into Divisions 5 Emerging Business Opportunity at IBM 5 Organizational Evolution and Adaptation 7 Horizon 1: 7 Horizon 2: 7 Horizon 3: 8 Selection Criteria for Staff: 8 Porter 5 forces 9 Conclusion: 10 Bibliography 12 Exhibits 13 Process Of Innovation 13 POTER 5 Forces 14 Executive Summary: The IBM cooperation was founded in the year of 1911 and for many years‚ it was the world’s leading computer company. Over all of these years‚ IBM grew constantly‚ but suddenly in 1991‚ the company stopped
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Marketing strategies of IBM Marketing Strategies of IBM Introduction This study aims at examining the use of theoretical marketing approaches in the practical business scenario. In this domain the marketing strategy of IBM has been considered on empirical grounds. It is by the use of marketing theory and concepts that the study evaluates the marketing strategies of IBM and its role in fulfilling the firm ’ overall goals and objectives. Four specific aspects of marketing strategy evaluation are assessed
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macromarketing 3. Relationship or differences 4. Subjects in macromarketing 5. Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households. (Hunt‚ 1976) 2. macromarketing Macro suggests a higher level of aggregation‚ usually marketing systems or group of consumers. (Hunt‚ 1976) “---Macromarketing should connote an aspect of marketing which
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