What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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Macro environments relates to the larger forces that have an impact on society as a whole and not just on one or a few organizations. A single organization cannot usually have a significant impact on these forces and therefore can only adapt its marketing mix to account for the opportunities and threats that arise. The company’s macro-environment consists of six major forces that impact on organizations. The six major forces are demographic trends‚ economic trends‚ natural trends‚ technological
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The Macro-environment The macro-environment includes concepts such as demography‚ economy‚ natural forces‚ technology‚ politics‚ and culture. Demography refers to studying human populations in terms of size‚ density‚ location‚ age‚ gender‚ race‚ and occupation. This helps to divide the population into market segments which can be beneficial to a marketer in deciding how to tailor their marketing plan to attract that demographic. The economic environment refers to the purchasing power of
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Georgia Douglas Johnson - Wikipedia‚ the free encyclopedia Georgia Douglas Johnson From Wikipedia‚ the free encyclopedia Georgia Blanche Douglas Camp Johnson better known as Georgia Douglas Johnson (September 10‚ 1880 – May 14‚ 1966) was an American poet and a member of the Harlem Renaissance. Contents 1 Early life and education 2 Marriage and family 3 Career 4 Major works 5 References 6 Citations 7 Additional reading Georgia Douglas Johnson Early life and education Johnson was born in
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economy‚ politics‚ demographics‚ and social trends. One technique used by organizations to monitor the environment is known as environmental scanning. It allows marketers to understand the current state of the environment‚ so that the organization can predict trends. The Macro Environment There are a number of common approaches for how the external factors‚ which describe the macro environment‚ can be identified and examined. These factors indirectly affect the organization but cannot be controlled
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Johnson & Johnson‚ a global company‚ posts that "The fundamental objective of Johnson & Johnson is to provide scientifically sound‚ high quality products and services to help heal‚ cure disease and improve the quality of life." This and a bit more information about the company and its objectives and vision can be gathered by reading from the Johnson & Johnson company page at their web site. There are numerous links there to other Johnson & Johnson posts including one to the company
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old-fashioned southerner named Andrew Johnson. Although an honest and honorable man‚ Andrew Johnson was one of the most unfortunate Presidents. Over time there has been a controversial debate as to whether Johnson deserved to be impeached‚ or if it was an unconstitutional attempt by Congress to infringe upon the president’s authority. The impeachment of Andrew Johnson was politically motivated. The spirit of the Jacksonian democracy inspired Andrew Johnson. In 1857‚ Johnson was then elected to represent
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Magic Johnson is a former NBA player and a succesful business owner. He played for the Los Angeles Lakers for 12 years‚ until he retired in 1991 due to his HIV diagnosis. Johnson spent the rest of his adult life to raise awareness of HIV/AIDS and continues to do so today. Here are 10 little known facts about the professional basketball legend! Number Ten: He’s in a Red Hot Chili Peppers Song The iconic funk rock California band are long-time Lakers fans and dedicated a song to Johnson. The song
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PSYCHOLOGICAL REPORT Student ID #: 22923629 Client Name: Sandra Johnson Date of Report: 09/23/10 REFERRAL QUESTION/ REASON FOR TESTING Sandra Johnson was referred the Chief of Staff of Greenrun Medical Center for evaluation after her work performance and interpersonal relations substantially decreased after being assigned to a nursing missionary stationed in Rwanda. As the head nurse for the missionary Sandra will be stationed in Rwanda with 20 subordinates for a period of
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Lyndon Baines Johnson moved quickly to establish himself in the office of the Presidency. Despite his conservative voting record in the Senate‚ Johnson soon reacquainted himself with his liberal roots. LBJ sponsored the largest reform agenda since Roosevelt’s New Deal. The aftershock of Kennedy’s assassination provided a climate for Johnson to complete the unfinished work of JFK’s New Frontier. He had eleven months before the election of 1964 to prove to American voters that he deserved a chance
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