Instructor Guo Ji Public email bnuwec@gmail.com‚ PIN interbusiness Contact Information guoji@bnu.edu.cn Course Prerequisites Micro and Macro Course Description This course is an introduction to international business with an emphasis on the contemporary issues of China. The basic content of the course includes (1) an overview of the means of conducting international business‚ with an emphasis on what makes international different from domestic (2) the effects of the social systems within countries
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What is the macro and industry environment in the Southeast Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with this environment? Answer: Competition for the Southeast Asian budget traveler has increased significantly in recent years as more carriers have entered the market. These new entrants are attracted by the large number of potential travelers‚ and the fact that government regulations in the region have decreased making it easier
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4 Bangladesh* – Dr. Atiur Rahman and Mohammed Abu Eusuf1 B angladesh 2 is one of the most densely populated countries in the world. The poor Bangladeshi economy‚ with a low per capita income and a large population‚ reveals some clue to the abject humanitarian situation in the country. PROFILE Population: GDP (Current US$): 51.9 billion*** Per Capita Income: (Current US$) Recently‚ Bangladesh has introduced a freely floating exchange rate system. Since the abandonment of the
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The airline industry is very much influenced by the rapid and dramatic changes taking place in the environment. All around the world‚ aircraft carriers are facing increases in fuel prices and are vulnerable to expensive disruptions like the 2010 volcanic eruption in Iceland. (paragraph 1‚p.11) Trade unions‚ who drive up costs‚ and regulators are legal factors which prevent aircraft companies from implementing their own ways of cutting costs. (paragraph 6‚p12) Ryanair‚ the largest low-cost carrier
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Outcome 2.1 Show macro and micro environmental factors which Influence marketing decisions -Gatorade is not PepsiCo official product in Vietnam but it isn’t produced in Vietnam ‚ it was imported from foreign country so the price of the product is higher and isn’t really suitable for Vietnam average income. There are two main environment elements which affect the price of the Gatorade: Micro environment -Competitors: There are many other products to choose in the soft drink market include
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Nintendo Micro Environment Analysis Suppliers: Companies being the developers of their own video games become the suppliers themselves. The augmented products used in the development of these games may include cd’s‚ hard disks‚ electronic components‚ software’s‚ game writers‚ packaging of the consoles‚ printing of manuals and additional features like graphics etc to make the games more popular. Distributors: Distributors play a vital role in the video game industry. They include the
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Executive SummaryThe macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. “The marketing environment comprises all the actors and forces influencing the company’s ability to transact
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originators of micro History thought that it is a methodology to be applied only in the field of cultural and Social History. But it is not so. Any object of the study dealing with the primary Docieties Group or individual or languages or Knowledge or Experience and perfectives of the marginalized mainly come under Micro-History. Ginzburg‚ a micro historian criticized the large scale quantitative studies on the grounds for the distorted reality on the individual level. The micro Historians placed
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The Macro Environment of the Crisps‚ Nuts and Salty Snacks market in UK. "The macro environment consists of a number of broad forces that effect not only the company but also the other actors in the macro environment"(Jobber 2007:78). The main purpose of every company is to generate profit by providing its customers their products and services. In order to do that efficiently‚ companies should conduct their business considering the macro environment forces. Therefore often is used the PEST (political
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The Lua Architecture Advanced Topics in Software Engineering Mark Stroetzel Glasberg Jim Bresler Yongmin ’Kevin ’ Cho Introduction Lua is a powerful light-weight programming language designed to extend applications. Lua started as a small language with modest goals. The language has grown incrementally. As a result‚ Lua has been re-architected and rewritten several times in the past ten years. The original functional requirements and motivation of the architecture were documented in the
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