BGC Trust University Bangladesh PREPARD BY Tasmin Akter Program : MBA ID No. : 120203049 Batch : 3rd Major : Marketing [pic] BGC TRUST UNIVERSITY BANGLADESH LETTER OF SUBMISSION 10 February‚ 2013 To Ms. Nighar Sultana Lecturer Faculty of Business Administration‚ BGC Trust University Bangladesh Subject: Submission
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What is the difference between micro and macroeconomics? Give an example of a microeconomic phenomenon and an example of a macroeconomic one. Micro and macroeconomics describe the same concept of economics at different levels hence they are intertwined ideas. Microeconomics is concerned with individuals in the economy like households‚ workers and business (Taylor & Greenlaw‚ 2016). It concentrates on how business establishes prices‚ how it is affected by taxes and it explains the concept of demand
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Department of Marketing Dhaka University Course Name: Business Environment Preface The objective of this course is to provide requisite knowledge for successful business manager. To develop the understanding of the cultural‚ demographic‚ social‚ economical‚ political‚ technological and legal environment within which the business operates. Provide knowledge on how to adapt with the changing environmental situation. It also discusses the issues related to the relationship between business
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Assignment on Unilever Bangladesh Ltd Introduction Unilever is a multinational corporation‚ formed of British and Dutch parentage‚ that owns many of the world’s consumer product brands in foods‚ beverages‚ cleaning agents and personal care products. Unilever employed 174‚000 people and had worldwide revenue of €40.5 billion in 2008.[1] Unilever is a dual-listed company consisting of Unilever NV in Rotterdam‚ The Netherlands and Unilever PLC in London‚ United Kingdom. This arrangement is similar
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On behalf of all Bangladeshi people‚ I would like to invite you to join us at a typical wedding ceremony of Bangladesh. No‚ it’s not my wedding; I’ve already done that once. In our culture‚ marriage is such a pompous celebration that most people spend quite a fortune and have to think twice to go through the experience. In the next few minutes you’ll find out why?! It starts with the semi-formal event which is the engagement ceremony. It is semi-formal because instead of boy asking the girl “Will
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The marketing environment of a firm consists of 2 different parts‚ the micro-environment‚ and the macro-environment. The micro environment of a firm is all the actors within a firm which affects its ability to sell final products to its customers. The macro environment‚ are all actor which are potentially harmful‚ and pose a threat towards the firm. The micro environment is affect by 6 actors‚ which are the firm‚ suppliers‚ market intermediaries‚ customers‚ competitors‚ and the public. Within
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the company macro environment on the component of the core market system in general and in company marketing management in particular The Marketing Environment The actors and forces outside marketing that affect marketing management ability to build and maintain successful relationship with target customers. The environment continues to change rapidly and both customers and marketer’s wonder what the future will bring is called marketing environment. The entire marketing environment can be classified
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Women Empowerment in Bangladesh Introduction: Women’s empowerment is defined as “women’s ability to make strategic life choices where that ability had beenpreviously denied them” (Kabeer 1999). Women empowerment now is often accredited as an important aim of international development policies‚ and many donor agencies include women’s empowerment in their development strategies. Although empowerment is often conceptualized as a process (Cueva Beteta 2006; Kabeer 2001; Malhotra and Schuler 2005)‚ most
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SME Banking in Bangladesh. OVERVIEW OF SME: ---------------- According to the European Union (2003) SMEs are defined as enterprises which have at most 250 employees and an annual turnover not exceeding 50 million Euros. According to the World Bank (2006) medium enterprises are defined as enterprises which have at most 300 employees and an annual turnover not exceeding 15 million US dollars. In the context of Bangladesh‚ the development of Small and Medium Enterprises (SMEs) can be considered
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MICRO ENVIRONMENTALFORCES | EVENTS | IMPACTOPPORTUNITIES/THREATS | COMPETITORS | * YEOS * POKKA | -VE IMPACT * Holds high percentage of market share * Both YEOS and POKKA are the leading brand in the Asian Specialty drinks category. They both have their own loyal group of consumer. In addition to that‚ they also have similar range of product‚ pricing‚ placing of product as F&N Seasons .Thus‚ they are viewed as the strongest competitor to F&N Seasons * Products are similar
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