Outcome 2.1 Show macro and micro environmental factors which Influence marketing decisions -Gatorade is not PepsiCo official product in Vietnam but it isn’t produced in Vietnam ‚ it was imported from foreign country so the price of the product is higher and isn’t really suitable for Vietnam average income. There are two main environment elements which affect the price of the Gatorade: Micro environment -Competitors: There are many other products to choose in the soft drink market include
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Technology (ICT) and Banking Industry Alawode‚ Ademola John+ Emmanuel Uche Kaka** * Department of Computer Science‚ Federal Polytechnic Ilaro‚ Ogun State‚ Nigeria ** First Bank Nigeria PLC‚ Ahoada Branch‚ Rivers State‚ Nigeria. Abstract Information and Communication Technology‚ the language of the new age and its grammar which is Science has become an indispensable and veritable tool for enhancing effectiveness and efficiency in all other aspects of life. Banking industry has learnt the grammar
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Chapter 1 straits settlements-The beginning The roots of banking in Malaysia can traced back to the existence of the British merchant communities in Penang and Singapura dating back to the 19th century when what was known as the Straits Settlement‚ a standalone British colony encompassing Penang‚Singapura and Melaka was established in 1867. Penang’s strategic location and port facilities quickly become a springboard for banks-Mercantile Bank (later a subsidiary of the Hong Kong Bank‚ and now HSBC)
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Executive SummaryThe macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic‚ economic‚ natural‚ technological‚ political/legal‚ and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. “The marketing environment comprises all the actors and forces influencing the company’s ability to transact
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Effects of Barings Collapse on the Banking Industry The uncovered loss of GBP 830 million led to a liquidity crisis for the Barings Bank ‚ the collapse of the bank‚ which shocked all people‚ not only the financial world. Over the weekend of February 25 and 26‚ the management of Barings tried to arrange for a bailout by the Bank of England. Several investment banks gathered to discuss the possibility of raising enough private money to recapitalize Barings before the Tokyo market reopened on Monday
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Meaning and Definition: According to Professor J.M Culbertson‚ “macroeconomic theory is a theory of income‚ employment‚ prices and money”. According to P.A. Samuelson‚ “macroeconomics is a study of the behavior of the economy as a whole. It examines the overall level of a nations output‚ employment‚ prices and foreign trade”. Nature‚ Scope and importance of Macroeconomics As a method of economic analysis macroeconomics is of much theoretical and practical importance. 1. To understand the
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NABARD Status of Micro Finance in India National Bank for Agriculture & Rural Development Meghalaya Regional Office “WE MAKE BANKING POSSIBLE WITH THE LAST ‚ THE LOST AND THE LEAST” NABARD Micro Finance Approaches SHG –Bank Linkage - Dominant Model Financing through MFIs - Emerging Model “WE MAKE BANKING POSSIBLE WITH THE LAST ‚ THE LOST AND THE LEAST” NABARD SHG-Bank Linkage Programme “WE MAKE BANKING POSSIBLE WITH THE LAST ‚ THE LOST AND THE LEAST” NABARD The
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and is in the initial planning and development stages. Prior to moving forward the company will carry out a marketing situation analysis on the external macro-environment which consists of the demographic‚ economic‚ natural‚ technological‚ political and cultural environments. The macro-environment encompasses factors beyond the immediate environment that can affect an organisation and represent general forces and pressures rather than institutions with which the organisation relates directly (Palmer
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Chapter 1 1. The scientist usually considered the first to see microorganisms‚ which he called "animalcules"‚ was A) Redi B) van Leeuwenhoek C) Pasteur D) Tyndall 2. The idea of Spontaneous Generation postulated that A) organisms could evolve into the next generation of organisms B) organisms could spontaneously combust C) organisms could spontaneously arise from other living organisms D) living organisms could spontaneously arise from non-living material 3. The work of Tyndall
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Executive summary The assignment starts with an introduction and Macro-environment analysis of Italy and 12 C frameworks. Macro environment is based on economic factors‚ social cultural forces‚ political and technological things that affect the organisation inside. It is important for a company to identify the possible political risk s in the country. Political risk is based on changes in the political environment that may have a direct impact on business. The political factors have influence on
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