33-35 Bangunan Systematic‚ Jln Hang Lekiu‚ 50100 KL SEGi College Kuala Lumpur (SCKL) PRINCIPLE OF MARKETING EXECUTIVE SUMMARY There are 4 marketing mix for Air Asia such as product‚ price‚ place and promotion. Air Asia should improve their service to satisfy their customer. ASSIGNMENT ALLOCATION OF MARKS NO. DESCRIPTION OF CRITERIA ADOPTED THAT WILL BE USED FOR THE ASSESSMENT OF THE ASSIGNMENT WEIGHTINGS MARKS ALLOTTED BY LECTURER 1. Relevance of content to assignment-Executive
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AirAsia current issues The leading low fare airline in the Asia – AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand and Indonesia. To date‚ AirAsia has flown over 55 million guests across the region and continues to spread its wings to create more
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SWOT ANALYSIS FOR AIR ASIA Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost‚ Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of
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Contents Word 1086 1. ABSTRACT……………………………………………………. ………………………...2 2. ECONOMIC FACTOR……………………………………...……………………………2 3. POLITICLA FACTOR……………………………………….……………………………3 4. SOCIAL FACTOR…………………………………………..……………………………3 5. TECHNOLOGICAL FACTOR ..………………………………………………………...4 6. Conclusion………………………………………………...…………...………………..4 7. References ………………………………………..……………………………………..5 ABSTRACT Among
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Q1.Competitive Advantage Explain Competitive advantage Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example‚ Air Asia install kiosks to speed up check-in. With those innovations‚ it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and
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services and allows passengers‚ freights‚ and cargo to transfer through the air using aircrafts. A good example of low cost carrier is Rain Air. by capturing the intrnational press and clientele‚ they are successeding. More other airlines for example; Air Asia‚ the focus of the present sutdy‚ have set goals to reach through effective administration of assets and effective planning structure. For achieving those objectives‚ Air Asia has a mission and vision‚ advertisment stratigic‚ techonological concernes
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Report for Micro and Macro Theory and Application Introduction This is a report with lots of theory which referenced to the case--Sonny’s “move”‚ you can find the cost theory‚ the oligopoly market and other market structure theory‚ profit theory with lots of information relatively‚ and the author had given analysis about these theory. 1.0 Cost theory 1.0.1 Total cost 1.0.1.1 Definition The total cost is the sum of fixed and variable costs. Fixed costs: fixed costs are business expenses that
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Information management of Air Asia Air Asia adopted information technologies strategically to integrate the operations and coordinate all the business and management functions. There are respectively 3 information management system used by Air Asia. Air Asia has implemented all the three systems in their marketing‚sales activity and as well as in their operating chain. (1) Yield Management System (YMS) • YMS has aided AirAsia to increase the revenue by offering higher discounts‚ more frequently
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Discussion ………………………………………………………………………………………… 4 Conclusion ………………………………………………………………………………………. 10 Appendix ………………………………………………………………………………………... 12 Bibliography …………………………………………………………………………………… 14 SUMMARY This report explores how macro-environment forces can influence the strategic management of XX Organisation Holdings‚ a leading Singapore multiplex cinema operator. Three key forces and their potential impact on XX’s operations over the next decade will be discussed and from future
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Micro Environment; It means the internal environment of the company and it is also called small environmental forces which directly or indirectly affected the company. It has some forces which are discussed below Company; Cadbury dairy milk is a company which manufactures the products like chocolate. There are different departments in the company who collectively responsible to make the products. Suppliers; Suppliers are those persons who provide the raw material to the company like cocoa
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