"Micro and macro factors affecting pizza hut marketing environment" Essays and Research Papers

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    MACRO AND MICRO FACTORS AFFECTING THE STEEL INDUSTRY (TATA STEEL) The world GDP‚ as reported by International Monetary Fund‚ was on an upturn‚ growing by 5% in 2010 as compared to a negative growth of 0.5% in 2009. While the growth in the advanced economies was 3.0% in 2010‚in contrast to -3.4% in 2009‚ the emerging and developing economies grew by 7.3% in 2010 when compared to the growth of 2.7% in 2009. The growth in the developing and emerging economies slowed down during the end of 2010

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    ABSTRACT This report mainly describes about the subject of micro and macro environment which are indirectly or directly influencing Pizza Hut. There is a specific intention in selecting this fast food company as it is trying its best to compete with bigger companies like Mc Donald‚ Pizza Hutand successfully making its marginal profits. This document mainly concentrates on the Usefulness study of all about knowing what‚ why and how. It is tackled in two phases individually and gives detailed

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    IBS Administrator [PIZZA HUT: AN ANALYSIS OF SERVICES] Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758)   Table of Contents Company Profile ……………………………………………………………………….02 Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20 Marketing Mix Analysis………………………………………………………………..23 Marketing Mix Of Competitors………………………………………………………

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    The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets

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    Executive Summary Pizza Hut is one of the leading pizza restaurant companies in the world in terms of both the number of outlets and the percentage of market share that it holds. Pizza Hut’s main purposes are to provide foods and services of superior quality and value that improve the lives of the world’s consumers‚ now and for generations to come. Pizza Hut believes a plentiful and leveraged diverse strategy is a competitive advantage. Their goal is to grow that competitive edge by fostering

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    “Should Pizza Hut open a new outlet in Baroda?” Word count:4059(without abstract) Abstract Pizza Hut is the largest restaurant chain with over 123 restaurant crossways in 32 cities. Pizza Hut is planning to open a new outlet in Baroda. Consequently‚ Pizza Hut believes that they can increase their growth by forthcoming outlet successfully. Executives at Pizza Hut are currently investigating various methods in support of opening a new outlet. This

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    MAKE IT GREAT: PIZZA HUT Submitted to: MD. Tamzidul Islam Senior Lecturer MKT301: Marketing Management BRAC Business School BRAC University Submitted by: Billal Hossain Faisal‚ ID: 10104015 Morshed Hossain‚ ID: 11204009 Shapan Douglas Ison‚ ID: 11204014 Saurov Dhar‚ ID: 11204033 Fariha Ahmed‚ ID: 11204035 Md. Abu Naser Shaju‚ ID: 11204083 Upeksha Abeysekara‚ ID: 11204098 MKT301: Marketing Management Section: 02 BRAC Business School BRAC University

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    INTRODUCTION Pizza Hut‚ the world’s largest Pizza chain with over 12000 pizza restaurants and delivery outlets worldwide has the vision of becoming the best branded restaurant with the best delivery and franchise network thereby providing the best food and best value to the families. Pizza Hut as a company has always tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to fulfill its marketing objective

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    1) BACKGROUND OF PIZZA HUT History: The idea of Pizza Hut® was originated in the year 1958 by two college students (Frank and Dan Carney) from Wichita and Kansas‚ whom were approached by a family friend with the idea of opening a pizza parlour; though the idea was relatively new to most of the Americans at that time but surely not the brothers‚ whom were quick to foresaw the potential of this new enterprise‚ though it requires them to borrow about $600 from their mother‚ with which they purchased

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    Jackie Goodman Daniel Galeotafiore DeAnn Graham Professor Andre HOSP4060: Strategic Management October 14‚ 2010 Competitive Profile Matrix for Pizza Hut 1. Companies | Pizza Hut | Papa Johns | Dominos | Critical Success Factors | Weight | Rating | Score | Rating | Score | Rating | Score | Product Quality | 0.2 | 3 | 0.32 | 3 | 0.18 | 4 | 0.21 | Price Competitiveness | 0.2 | 3 | 0.6 | 2 | 0.4 | 4 | 0.8 | Organic Foods | 0.05 | 1 | 0.05 | 2 | 0.1 | 1 | 0.05 | Target Market |

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