The wider macro-environment Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations‚ but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors (Often referred to as the ‘PEST’ factors in the marketing analytical context‚ a useful aide-memoire‚ although in some texts it is sometimes referred
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WHAT ARE THE MICRO AND MACRO ENVIRONMENT AFFECTING MARKETING INTRODUCTION A Business principally is the organized effort by individuals in an organization to produce goods and services and to sell these goods and services in a market place to earn a good profit margin. The operating environment for all organizations whether they are commercial‚ charitable‚ governmental‚ or in the public sector more generally‚ is never static and seldom entirely predictable‚ and can therefore profoundly affect a
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Macro and Micro environment: How external factor can influence marketing decisions. Introduction While the managers making efforts to take advantages of their competitors on the on the inside business structure such as to cut the cost down by simplifying the staff group‚ the macro and micro factors are escaping detection. Unlike internal environment‚ the macro and micro environments of a business are not changed by the behavior of its own whilst it is hard for most firms to be ready for reaction
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International University College Marketing Research Assignment Of Pizza Hut Prepared by: Victoria Bozhilova Course: Hotel Management in English 2nd year Table of contents * Executive summary * Introduction * Research * Conclusion * Recommendations * References * Appendices Executive summary This marketing research report is about the strategy of Pizza Hut for entering a new market. This research includes the preferences of the customers for going to any fast-food
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Interaction of micro elements The interaction between 5 competitive forces‚ create environment for Apple very competitive and hard to survive. Low entry barrier‚ rapid innovation of supplier and changing demand of consumer create the product life-cycle shorten. A lot of competitors with very similar product specification let product easy to imitate and alter PC become near to commodity product. Thus this leads to low market share industry. In addition‚ strong power of suppliers‚ a lot of competitors
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Italian-American cuisine pizza · pasta · desserts | Employees | 140‚000+ | Parent | PepsiCo (1977–1997) Yum! Brands (1997–present) | Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including salad‚ pasta‚ wings‚ breadsticks‚ and garlic bread. Corporately known as Pizza Hut‚ Inc.‚ it is a subsidiary of Yum! Brands‚ Inc.‚ the world’s largest restaurant company. As of 2012‚ there were more than 6‚000 Pizza Hut restaurants
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THE PIZZA HUT Introduction of Pizza Hut was started in 1958‚ by two brothers in Wichita and Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother and opened the first Pizza Hut. In 1959‚ the first franchise unit opened in Topeka‚ Kansas. Almost ten years later‚ Pizza Hut would be serving one million customers a week in their 310 locations. In 1970‚ Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986‚ Pizza Hut has
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External Analysis of Nestle: Nestle in the Global Environment: Nestle operates in over 130 countries and in order to understand the business environment they operate in analysis on the external factors that lie outside the control of Nestle has to be conducted (Grant et al. 2011‚ 101). The tool tasked with conducting an external analysis of the macro environment is PEST while the external micro environment will be analysed with the help of Porter’s Five Forces. However it is worth mentioning that
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Pizza hut - Presentation Transcript 1. Pizza Hut o By Anupam Kumar o 06BS0550 2. Background o Pizza Hut is the largest pizza restaurant company in the world based in Addison‚ Texas‚ USA specializing in American-style pizza o It has 34‚000 outlets in 100 countries o Employing more than 300‚000 people 3. History o Our story began with one small restaurant and two young brothers - Dan and Frank Carney. In 1958 they were struck by inspiration‚ and opened the first Pizza Hut in Wichita
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Pizza Hut‚ Inc. Case Report By Randy Clark Overview By 1986‚ Pizza Hut’s leadership of the overall pizza market is being challenged by Domino’s‚ a delivery-only chain. The delivery segment accounts for only 20% of the $12.7 billion pizza market‚ but it is growing rapidly‚ while the eat-in segment has recently seen very slow growth. A change in consumer preferences has led to the increased purchases in the delivery segment. After years of resisting entry into the delivery segment for
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