Unit 2 Macro-Trend Analysis BUS 620 Larry Fiegle Tina Haller May‚ 3‚ 2012 Hybrid Vehicle Macro-Trend Analysis Introduction As gas prices continue to rise‚ people have started to trend toward more energy efficient means of transportation. Hybrid vehicles have an electric motor along with rechargeable batteries and have an increased efficiency of up to 50 percent. There is an onboard computer that switches between gas and electric power. The hybrid car runs on the energy of the battery when
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Micro Environment Notes • The forces within an organisation’s industry that affect its ability to serve its customers and clients – target markets‚ partners and competitors. (Marketing 2nd Edition by Elliott‚ Rundle-Thiele Waller) - Customers - Clients - Partners - Competitors • All factors in the micro environment affect the marketing. Marketing managers‚ during the marketing process‚ must account for all factors in relation to marketing‚ specifically within the micro environment. Customers
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Global and China Micro Electronic-Acoustics Component Industry Report‚ 2013-2014 Summary The report highlights the followings: Introduction to Micro Electronic-Acoustics System Downstream Market of Micro Electronic-Acoustics Micro Electronic-Acoustics Industry 21 Micro Electronic-Acoustics Enterprises The micro electronic-acoustics industry began to deteriorate in the second half of 2013‚ reflecting a broad decline in gross margin and average selling price of products except earphone and
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KEY SUCCESS FACTORS IN THE BANKING INDUSTRY. A key success factor is the thing that most affects the ability of a company to succeed in the market. A company must develop competence on its industry’s key success factors if it has to remain successful. Sound strategy incorporates efforts to be competent on all key industry success factors and to excel on at least one factor. The key success factors in the banking industry include: 1) Management – Management plays a key role in ensuring
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PESTEL analysis of the macro-environment There are many factors in the macro-environment that will effect the decisions of the managers of any organisation. Tax changes‚ new laws‚ trade barriers‚ demographic change and government policy changes are all examples of macro change. To help analyse these factors managers can categorise them using the PESTEL model. This classification distinguishes between: • Political factors. These refer to government policy such as the degree of intervention in
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INTRODUCTION: The micro Environment The micro environment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself‚ its suppliers‚ marketing intermediaries‚ customer markets and publics. The business can take control over all challenges and influences in the micro environment. BODY: 1.1.1)Vision The vision of the business is what the business aims to achieve. It sets out where a business needs to go to be
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how the macro environment impacts upon industries 1. Introduction To answer this question‚ I will use Toyota as an example of an automotible industry within South Africa. An industry can be defined as a group of companies that satisfies a specific customer need. 2. Economic forces Since economic forces can change the health of the economy‚ they also have a direct impact on the broader industrial competitive environment. The four most important of these forces are: • the growth rate
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Evaluate the opportunities and threats in the external environment facing the car industry in the UK There are many factors that affect the UK car industry. Some are internal factors and controlled by the manufacturer‚ others are external and cannot be controlled. Some external factors pose threats to the car industry and others present opportunities for manufacturers to adapt their cars to overcome a threat and create a unique solution that encourages the consumer to buy their product. The income
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Macro Systems Paper BSHS 325 Macro Systems There are three types of service practices in the Social Work industry: Micro‚ Mezzo‚ and Macro. Social Work can be a very rewarding field to be involved in however‚ at the same time it can by very complex as well. Social workers will deal with many different issues and are around a lot of domestic and societal challenges. Some find out that they have a hard time dealing with the challenges and have to change the focus in their
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Macroenvironmental Factors Affecting Automobile Industry - Presentation Transcript 1. MACRO-ENVIRONMENTAL FACTORS AFFECTING AUTOMOBILE INDUSTRY 2. Introduction * Tenth largest in the world * Expected to overtake China * Huge attraction for foreign car manufacturers * Dominated by domestic companies * Contributes 3.1% to the nominal GDP 3. Interesting Figures India’s motorcycle market is the second largest in the world Largest three-wheeler market
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