activities and resources to the environment in which it operates. This essay will analyse the micro and macro external environment in the part five years (2000 to 2006) of IBM Company by using PESTEL and five forces model to analyse in the first part. The second part will discuss about the advantages and disadvantages of the two possible alternative strategies for IBM. Part 1: Analysis of Micro and Macro External Environment 1.1 PESTEL Analysis The external factors can be divided into six broadly
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Micro: Floor: govt imposed limit or minimum price that can be charged for a good or service Price floor holds no weight unless the price equilibrium falls below it Production possibilities and Trade offs a. PPC defined b. Economic model that provides the opportunity cost c. PPC examples d. Resources are not equally suited to both items Comparative advantagecondition in which a nation state is capable of producing some product at a lower opportunity cost
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ContentsPart AIntroduction and explanation of Macro environment................................pg 3The Coca-Cola...................................................................................................... pg 5Introduction............................................................................................ pg 5Bottlers.................................................................................................. Pg 6Influence of macro environment on Coca-Cola....................
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1.0 Introduction 1.1 Overview of marketing management According to Philip Kotler (2000): "Marketing management has the task of influencing the level‚ timing‚ and compositions of demand in a way that will help the organisation achieve its objectives. Marketing management is essentially demand management." "The art and science of choosing target markets and getting‚ keeping and growing customers through creating‚ delivering‚ and communicating superior customer value." Marketing management is
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Report for Micro and Macro Theory and Application Introduction This is a report with lots of theory which referenced to the case--Sonny’s “move”‚ you can find the cost theory‚ the oligopoly market and other market structure theory‚ profit theory with lots of information relatively‚ and the author had given analysis about these theory. 1.0 Cost theory 1.0.1 Total cost 1.0.1.1 Definition The total cost is the sum of fixed and variable costs. Fixed costs: fixed costs are business expenses that
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Micro Environment; It means the internal environment of the company and it is also called small environmental forces which directly or indirectly affected the company. It has some forces which are discussed below Company; Cadbury dairy milk is a company which manufactures the products like chocolate. There are different departments in the company who collectively responsible to make the products. Suppliers; Suppliers are those persons who provide the raw material to the company like cocoa
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Corporate and Wholesale Finance - 12BSP053 “Since 2007 to mid 2009‚ global financial markets and systems have been in the grip of the worst financial crisis since the depression era of the late 1920s. Major Banks in the U.S.‚ the U.K. and Europe have collapsed and been bailed out by state aid”. (Valdez and Molyneux‚ 2010) Identify the main macroeconomic and microeconomic causes that resulted in the above-mentioned crisis and make an assessment of the success or otherwise of the actions taken by
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and similarities between micro and macro sociology There are many differences between macro and micro-level theories. Micro-level focuses on individuals and their interactions. For example the relationship between adult children and their parents‚ or the effect of negative attitudes on older people. Some criticize on micro-level theories becuase they focus on what older people do rather than on social conditionsand policies that cuase them to act the way they do. Macro-level focuses more upon social
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own. I like the idea that I perceive things in my own unique way based on my specific experiences and situation in life. To look at something with a macro-level perspective is to study society by looking at a large-scale social structure in order to determine how it affects the lives of groups and individuals. The opposite of which is micro-level perspective. This perspective concentrates on the interactions of individuals and how those interactions create larger patterns. I
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