HTM 2121 TOURISM AND HOSPITALITY MARKETING PACIFIC COFFEE COMPANY MARKETING PLAN Lecturer: Clare Fung SEM005: Monday 17:30 – 18:30 April 11th‚ 2013 AN Xini‚ Michelle LAM Olivia Looi YUNG Sin Yi‚ Cindy TSE Hung‚ Angela CHAN Ka Yan‚ Katrina 12129777D 12047782D 12072175D 12071871D 12071056D Word Count: 5337 Table of Contents 1.0 Executive Summary .....................................................................................................
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SWOT analysis of Pacific Coffee Strengths A. Pacific Coffee is a very profitable organization‚ earning in excess of $17.6 million in 2010. B. It is a Regional coffee brand built upon a reputation for fine products and services. It has almost 98 cafe shop in almost 8 cities. C. Pacific Coffee strives to be a contributing member of the communities serve. Pacific Coffee fund raising efforts are dedicated to the disabled or less fortunate children in its community and supporting
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roll-outs in France‚ Switzerland‚ the United Kingdom and Japan. The easy-open carton was more convenient and positioned the pet food as a premium product. * It was the first--and so far only--company to test market a self-heating can for Nescafe coffee. Launched in the summer of 2001 in about 5‚000 outlets throughout the U.K.‚ the can was designed by Thermotic Developments Ltd. and made and assembled by Crown Cork & Seal (www.crowncork.com). The successful test ended about a year later "with exciting
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The idea of Pacific Coffee was inspired by the coffee culture of Seattle‚ where coffeehouses were community hubs‚ serving great Italian espresso based coffee in generous western culture sizes‚ with informality and a friendly attitude. Pacific Coffee is one of the leading coffee chains in Hong Kong‚ with retail outlets in Hong Kong‚ China and Singapore. Since opening its first outlet in 1992‚ the chain has played an instrumental role in bringing a coffee drinking culture to Hong Kong.With comfortable
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Executive Compensation EC The Managerial Power Theory of Executive Compensation by Paul J. Schneider‚ JD‚ LLM Abstract: As a consequence of the disconnect between executive compensation and the financial meltdown that battered the economy as a whole‚ the academic community is developing a new theory of executive compensation‚ which is referred to as the managerial power theory of executive compensation. The proponents of this theory argue that the current system of corporate governance unavoidably
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Multinational companies Introduction A multinational company is a very large company‚ with subsidiaries‚ branch offices and factories operating in more than one country Definition It is an enterprise operating in several countries but managed from one country. Generally‚ any company or group that derives a quarter of its revenue from operations outside of its home country is considered a multinational corporation Examples of multinational companies in Mauritius include kfc‚ Pizza hut‚ Orange
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Micro analysis: • Film: Blade • Year: 1998 • Director: Stephen Norrington In this micro analysis I will be analysing the film Blade which was produced in 1998 and directed by Stephen Norrington. The micro elements I am going to focus on are Mise-en-scene and cinematography. I will be analysing everything in the scene including props‚ costumes‚ facial expressions‚ gestures‚ setting‚ codes-framing to determine how it creates meaning. In cinematography I will focus on the camera
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MACRO-ENVIRONMENT POLITICAL-LEGAL FACTOR IMPLICATION EFFECT ON PRODUCT Sin tax bill signed into law More Filipinos will liberate from the vices of smoking and drinking and will help them start a healthy lifestyle. Possible increase in sales revenue. Universally Accessible Cheaper and Quality Medicines Act of 2008 Protect public health and ensure access to affordable quality drugs and medicines for all. Decrease in sales because there may be a shift. From sports drink to medicines
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Indtroduction . The history of coffee goes at least as far back as the thirteenth century with a number of myths surrounding its first use. The original native population of coffee is thought to have come from East Africa‚ and it was first cultivated by Arabs from the 14th century.[1] The earliest credible evidence of either coffee drinking or knowledge of the coffee tree appears in the middle of the 15th century‚ in the Sufi monasteries of Yemen.[2] By the 16th century‚ it had reached the rest
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products among other brands. Hong Kong-made production‚ high quality ingredients‚ strong sense of social responsibility and effective management build up credibility in the eyes of customers. 1.3 Key findings and recommendations In the financial analysis‚ the profitability and liquidity of the company improved steadily. Yet‚ asset utilization and solvency were worsened. Looking into Hong Kong’s pharmaceutical sector‚ the business prospect can only be strengthened if the company can attract new customers
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