performance. At this moment Marriott International has around 3801 properties 660394 rooms in 74 countries and territories (http://www.marriott.com/hotel-development/real-estateinvestments.mi). The company is present in different markets in the tourism sector like: full service lodging‚ select service lodging‚ extended service lodging‚ timeshare and at one point in history they were having theme parks as well which were sold in 1984. Marriott International operates and franchises hotels under
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The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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2015. "North American Free Trade Agreement (NAFTA) | United States Trade Representative." North American Free Trade Agreement (NAFTA) | United States Trade Representative. Office of the United States Trade Representative. Web. 17 Feb. 2015. "The Fear Factor." The Economist. The Economist Newspaper‚ 31 May 2014. Web. 13 Feb. 2015. Wood‚ Barry. "How Globalization Destroyed Australia ’s Auto Industry." MarketWatch. MarketWatch‚ Inc‚ 6 Dec. 2014. Web. 7 Feb. 2015. Zhong‚ Raymond. "Indian Economic Adviser
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ECON *120: Principles of Microeconomics Spring 2010 I. FOUNDATIONS OF ECONOMICS A. Scarcity‚ Production Possibilities‚ Efficiency and Exchange Section I.A Learning Objectives: • Define or explain a number of basic economic terms and concepts. • Explain‚ illustrate‚ and apply marginal analysis. • Explain‚ illustrate‚ and apply the production possibilities model. • Explain‚ illustrate‚ and apply the law of comparative advantage. 1. “Life is Economics” Q: Is this statement true or false? Why? 2. Economic
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allotment‚ production and consumption of resources. Economics has been divided into two significant branches; one of it being the microeconomics and the other one being the macroeconomics. Microeconomics can be easily understood through the term micro itself which means small‚ microeconomics focuses on small level that is to say it includes areas of individual decision making and its core components include production‚ exchange‚ distribution and consumption. Macroeconomics on the other hand focuses
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The Marketing Environment The environment forces that affect the company’s ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company’s microenvironment Demographic Economic Natural Technological Political Cultural Forces Demographic is the study of the characteristics of human populations.
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WHAT ARE THE MICRO AND MACRO ENVIRONMENT AFFECTING MARKETING INTRODUCTION A Business principally is the organized effort by individuals in an organization to produce goods and services and to sell these goods and services in a market place to earn a good profit margin. The operating environment for all organizations whether they are commercial‚ charitable‚ governmental‚ or in the public sector more generally‚ is never static and seldom entirely predictable‚ and can therefore profoundly affect a
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Solar Tracker Bill Lane* Department of Electrical and Computer Engineering Cleveland State University Cleveland‚ Ohio 44115 EEC 517 April 30‚ 2008 * welane3@hotmail.com or wlane@republicengineered.com Abstract Solar energy is rapidly gaining notoriety as an important means of expanding renewable energy resources. As such‚ it is vital that those in engineering fields understand the technologies associated with this area. My project will include the design and construction of a microcontroller-based
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Managing and Marketing Tourism Tourism is regarded as a modern day engine of growth and is one of the largest growing industries globally . In 2012‚ G20 heads of state recognised tourism as a driver of growth and development‚ as well as a sector that has the potential to spur global economic recovery. Tourism can be defined as travel for different purposes which could be business‚ recreational or leisure. The world tourism organisation defines tourists as people who travel and stay in a place which
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microenvironment heavily influence marketing decisions.Using the case study illustrade this. The term micro-environment denotes those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. In other words‚ these are elements that can be manipulated‚ or used to glean information‚ in order to provide fuller satisfaction to the company’s customers. The objective of marketing philosophy is to make profits through
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