Contemporary Marketing: NOKIA Nikolas Stavridis - 77094447 Shivam Parashar - 77154872 Hareshwer Saravanan - 77155974 Puneet Hooda - 77154871 Shivani Subramanian - 77152702 Masters of Business Administration Faculty of Business & Law Table of Contents Executive Summary 1. Introduction 2. Nokia’s Marketing Strategy 2.1. Why Nokia’s Marketing Strategy Failed? 2.1.1. Nokia’s Value Proposition (or lack of it) 2.1.2. Nokia’s
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NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in 1865 as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia shifted its focus to primarily telecommunications and appointed Jorma Ollila as its CEO. Six years later in 1998 Nokia had established it’s self as the world’s largest mobile phone manufacturer with a turnover of 31 billion. In 2006‚ Olli-Pekka Kallasvuo replaced
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Micro-expressions are brief‚ involuntary facial expressions caused by a certain emotion experienced by the person. These expressions are shown on the face‚ and are universal in the sense that every human being‚ no matter what origin‚ or where they live it will be the same as everyone else. These expressions are also known for their difficulty in hiding them. They usually show one of the seven basic universal emotions: Disgust‚ anger‚ fear‚ sadness‚ happiness‚ surprise and contempt. (John) The study
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Strategic Management Assignment VRIO Analysis of Ryanair Airlines Submitted By: Manthan Shah 81 Parth Shah 82 Ravi Chandwani 14 Milan Vasani 101 Manish Sharma 86 Submitted to: Prof. Karan Shastri VRIO Analysis and Value Chain Analysis Services Inbound Logistics Operations Outbound Logistics Marketing & Sales Fastest Turnaround 400 new aircrafts are capabilities in strength Landing time‚ ticketing Fastest Turnaround Multiple marketing gimmicks New Revenue
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Include Why Nokia ? History Mission statement Target Market Positioning 4Ps Brand personality Market Segmentation BCG Matrix SWOT analysis Nokia Corporation is a Finland based multinational company Headquarter -- Keilaniemi‚ Espoo‚ city neighboring Finland’s capital Helsinki. CEO -- Olli-Pekka Kallasvuo Chairman -- Jorma Ollila. Founder -- Fredrik Idestam in 1865. Nokia started as a pulp‚ rubber and cable manufacturer “ Nokia is world third richest
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providing the correct bundle of benefits to the end user‚ hence the saying “Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer” For a more detailed analysis please refer to principles of marketing by P.Kotler: {draw:frame} Kotler suggested that a product should be viewed in three levels Core Product: What is the core benefit your product offers?. Customers who purchase a camera are buying
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ANALYSIS OF WOMEN EMPLOYMENT IN MICRO BUSINESS (A CASE STUDY OF ELDORET TOWN) ABSTRACT The role that small scale enterprises play in sustaining and increasing economic growth is enormous. Employment therefore is a significant factor to consider because the rate of unemployment in Kenya has increased. This study was using the case study of Eldoret town to analyze the employment of women in micro businesses by assessing the attitude and satisfaction of the female employees with enterprise jobs
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Nokia Business Interests vs. German Pressure 1. What are the trends in the mobile handset Industry? What is Nokia’s strategy and how has globalization changed its way of operation? The major trends in the mobile hand set industry according to www.strandreports.com are the treat and possibilities of the Discount Mobile Service Providers‚ falling profit margins on basic mobile services as a result of competition‚ the use of outsourcing‚ controlled investments in infrastructure‚ and higher
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NABARD Status of Micro Finance in India National Bank for Agriculture & Rural Development Meghalaya Regional Office “WE MAKE BANKING POSSIBLE WITH THE LAST ‚ THE LOST AND THE LEAST” NABARD Micro Finance Approaches SHG –Bank Linkage - Dominant Model Financing through MFIs - Emerging Model “WE MAKE BANKING POSSIBLE WITH THE LAST ‚ THE LOST AND THE LEAST” NABARD SHG-Bank Linkage Programme “WE MAKE BANKING POSSIBLE WITH THE LAST ‚ THE LOST AND THE LEAST” NABARD The
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A CASE ON RISE & FALL OF NOKIA (INSIGHT TO THEIR STRETEGIES) Submitted by: RAJIV KUMR ROHILA – S065 JAGDEEP SINGH - S029 TOSHIT KUMAR - N065 Case Overview NOKIA was the most successful European company of the 1990s. The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry ’s most powerful brand. Its handsets virtually defined the industry
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