QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
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Introduction Business environment is the combination of internal and external factors that influence a company ’s operating situation. The business environment can include factors such as clients and suppliers‚ its competition and owners‚ improvements in technology‚ laws and government activities and market‚ social and economic trends. Environmental forces of political‚ economic‚ social‚ and technological factors. These factors are outside the control of the business. The business can’t do much
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In the Philippines: Today‚ as of the second quarter of the 2013‚ the Philippines’ sees unemployment at the rate of 7.5%‚ an increase from the 1st quarters 7.1%. Even with this slight upward movement‚ the country is still below its average in the past decade of 8.6%. In the latest results of the April 2013 Labor Force Survey (LFS)‚ the National Statistics Office reported that the number of agricultural workers decreased from an estimated 12.47 million in April 2012 to 11.84 million in April 2013
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When studying ageism it is important to study how social norms contribute to people behavior and interaction on the micro‚ meso‚ and macro levels. On the micro level a person immediate surrounding such as family weigh highly on how people see each other. Within the micro level‚ I defined ageism as multiple-generational of negative dispositions‚ beliefs‚ thoughts‚ and philosophies owned by individuals and families through influences of religious beliefs‚ rituals‚ and family values. Whereas‚ the meso
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Characteristics of Educational Technology 1. Educational technology is based on the application of the scientific knowledge.2. Educational Technology has contributed in developing various methods‚ for example‚ micro-teaching method‚ simulatedteaching‚ interaction analysis‚ audio-visual aids and programmed learning method.3. In the field of educational technology‚ psychology‚ science‚ technology‚ system‚ art‚ audio-visual aids and machines areused.4. Educational technology is helpful in making the
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Introduction to Marketing Environment Firms are affected by lots of different things; a firm’s marketing environment is made up of all of the things that affect the way it operates. Some of the factors in a firm’s marketing environment can be controlled by the firm but some are uncontrollable. Firms need to understand their marketing environment so that they can make the most of positive factors and manage the impact of negative factors. The market environment is a marketing term and refers to
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marketing environment deeply affects the organization’.Discuss this statement‚explaining what is meant by the’marketing environment’ and explaining how it might affect marketing plans and activities with an example. The Marketing Environment The marketing environment refers to all of the internal and external forces that affect a marketer’s ability to create‚ communicate‚ deliver and exchange offerings of value. The factors and forces within the marketing environment can be
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Market Size and growth rate: Market size of the industry is 40 billon and the industry has been growing at the rate 20% during the period 2000-08. The industry is currently in the rapid growth and takeoff phase since many innovations are coming up and the industry is being attracted by many big corporate to enter in. Number of rivals: The industry is divided into two sub segments: routine tests and specialised tests. In routine test segment‚ the industry is fragmented into many small companies
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Renewable Energy Market Analysis in Nigeria Daramola‚ Oladipo 2012 Leppävaara Laurea University of Applied Sciences Laurea Leppävaara Renewable Energy Market Analysis in Nigeria Daramola Oladipo Degree Programme in Business Information Technology Bachelor’s Thesis December‚ 2012 Laurea University of Applied Sciences Abstract Laurea Leppävaara Bachelor’s Degree Programme in Business Information Technology Daramola‚ Oladipo Renewable Energy Market Analysis in Nigeria Year 2012 Pages
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Business Environment Meaning: The success of every business depends on adapting itself to the environment Within which it functions. For example‚ when there is a change in the government polices‚ the business has to make the necessary changes to adapt itself to the new policies. Similarly‚ a change in the technology may render the existing products obsolete‚ as we have seen that the introduction of computer has replaced the typewriters; the colour television has made the black and white television
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