MARKETING ENVIRONMENT Introduction: A variety of environmental forces influence a company’s marketing system. Some of them are controllable while some others are uncontrollable. It is the responsibility of the marketing manager to change the company’s policies along with the changing environment. According to Philip Kotler‚ “A company’s marketing environment consists of the internal factors & forces‚ which affect the company’s ability to develop & maintain successful transactions
Premium Marketing
Analysis of Tiger Airways internal and external environment Low cost carriers (LCC)‚ also known as budget/discount airlines‚ offer generally low fares but eliminate most traditional passenger services. There are five low cost carriers operating in Australia namely Tiger Airways‚ Jetstar‚ AirAsia‚ Virgin Blue and Pacific Blue. The purpose of this report is to conduct an analysis of Tiger Airways internal and external environment and to make recommendations as to how the Tiger Airways might maintain
Premium Low-cost carrier Airline Strategic management
economy as a whole. For example‚ when we study of an individual sugar mill manufacturing sugar‚ our study is micro analysis but if we study the entire sugar manufacturing sector of the economy‚ our study is macro analysis. Also please note if we study the problem of production of a firm‚ our analysis is micro study but if we study the problems of production of the whole economy‚ our analysis is macro study. Both Microeconomics and Macroeconomics are inter-dependent and complementary. The main
Free Economics Macroeconomics Supply and demand
Analysis of Internal Environment of Digi Berhad 5.1 McKinsey’s 7s Model Digi’s strengths and weaknesses can be identified by looking at their internal environment. McKinsey’s 7s model is one of the most significant analysis can be used as a tool to analyze the internal environment of Digi. This model compresses seven main elements which includes strategy‚ structure‚ systems‚ shared values‚ skills‚ style and staff. a) Shared Value Shared value which basically what the organization
Premium Customer Customer service Integrity
I had the pleasure of doing my micro-field experience in a pre-kindergarten classroom at a head start program in Brooklyn. The classroom consists of 17 students‚ eleven of whom are boys and the other six are girls. The class is quite diverse with regards to individual needs‚ abilities‚ and learning styles. There are nine students who have an IEP for different learning needs. Six of the nine students with an IEP also receive speech and language services. The activities and materials in the classroom
Premium Education Teacher School
Class Test on Micro Economics Grade 12 CBSE Mgmt i) All questions in this section are compulsory ii) Marks for questions are indicated against each iii) Answers for very short answer questions carrying 1 mark must be answered in ONE sentence each iv) Answers for short answer questions carrying 3 marks each should not normally exceed 60 words v) Answers for short answer questions carrying 4 marks each should normally not exceed 70 words vi) Answers for long
Premium Costs Economics Marginal cost
LABORATORY ANALYTICAL TECHNIQUES SERIES LATS/9/2008-2009 (Revised & Updated Version) GUIDELINES FOR RECOGNITION OF ENVIRONMENTAL LABORATORIES UNDER THE ENVIRONMENT (PROTECTION) ACT‚ 1986 CENTRAL POLLUTION CONTROL BOARD (MINISTRY OF ENVIRONMENT & FORESTS) `Parivesh Bhawan’‚ East Arjun Nagar Delhi -110 032 E-mail: cpcb@alpha.nic.in; Website: www.cpcb.nic.in MoEF Website: www.envfor.nic.in June‚ 2008 CONTENTS Page No. 1.0 INTRODUCTION 1.1 1.2 Environmental Laboratory Legal Provisions
Premium Sample size Laboratory equipment Pollution
1. Example: to understand international trade‚ it may be helpful to start out assuming that there are only two countries in the world producing only two goods. Once we understand how trade would work between these two countries‚ we can extend our analysis to a greater number of countries and goods. 2. One important role of a scientist is to understand which assumptions one should make. 3. Economists often use assumptions that are somewhat unrealistic but will have small effects on the actual
Premium Economics
Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
Premium Marketing Marketing mix
Integrated Technical Assessment Bachelor of Professional Studies – Technology Management TECH 490 Table of Contents A. Professional Resume………………………………………………………………..5 B. Outcomes Outcome 1……………………………………………………………………….....7 Outcome 2……………………………………………………………………….....10 Outcome 3……………………………………………………………………….....13 Outcome 4……………………………………………………………………….....16 Outcome 5……………………………………………………………………….....19 Outcome 6……………………………………………………………………….....22 Outcome
Premium United States Navy Non-commissioned officer Nuclear weapon