development centers. In this report I will discuss about Motorola’s reasons to enter China and commit itself as a local company. Moreover‚ I will talk about the localization strategies in china and its market position. Apart from that I will illustrate the PEST and SWOT analysis of Motorola’s localization strategy in China. Furthermore‚ I will discuss the characteristics of Motorola as the big emerging market in China. Table of content Contents Executive Summary 2 Table of content 3 Abbreviations
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PESTLE ANALYSIS OF CHINA Introduction Location: It is Northwest of the Tibet. The greater part of the country is mountainous. Its principal ranges are the Tien Shan‚ the Kunlun chain‚ and the Trans-Himalaya. These separating China from South and Central Asia. Mt. Everest (8‚848 m)‚ lies on the China–Nepal border‚ while the world’s second-highest point‚ K2 is situated on China’s border with Pakistan. Capital:- Beijing World’s second-largest country by land area‚and the third- or fourth-largest
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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China China Structural * Ah Xian’s ‘Bust 66’ in the series ‘China China’ is made from porcelain and overtop of closed mouth and eyes are the traditional Chinese landscape paintings of misty mountains‚ waterfalls and wooden bridges. * Ah Xian’s semi abstracted qualities of his work make the face look recessive and his use of shadows create a contemporary feel to the artwork. * This artwork evidently reflects his Chinese culture and heritage through the painted surface designs‚ yet
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familiar with; explain how factors in the external business environment influence marketing strategies and outcomes ‘Betfair betting exchange processes more than seven million transactions a day- that’s more than all European stock exchanges combined.’(Betfair‚ 2011) With this sentence we can observe the magnitude and growth that an online gambling company like Betfair.com has achieved. To reach this point they have dealt with many issues in their external environment and they have overcome these
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McDonald’s: Is China Lovin’ it? Executive Summary This case studies McDonald’s’ business model as it develops to achieve success in the Chinese market. Issues addressed included how to retain McDonald’s’ image of cultural Americana‚ yet adapt to satisfy pallets and appeal to patrons in Chinese culture. 1. What is the purpose of conducting an external environmental analysis? What are the general environmental forces that could influence or have influenced McDonald’s development in China? The purpose
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Effects of the Industrial Revolution Working conditions What were the working conditions like during the Industrial Revolution? Well‚ for starters‚ the working class—who made up 80% of society—had little or no bargaining power with their new employers. Since population was increasing in Great Britain at the same time that landowners were enclosing common village lands‚ people from the countryside flocked to the towns and the new factories to get work. This resulted in a very high unemployment
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Name: Mariam Najeeb Case Analysis: Decathlon China Problem Statement:- In the upcoming executive meeting Aaron Zhou the e-commerce department head has to persuade the CEO to dedicate more resources towards social media in order to increase online sales short term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media
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ANALYSIS OF WOMEN EMPLOYMENT IN MICRO BUSINESS (A CASE STUDY OF ELDORET TOWN) ABSTRACT The role that small scale enterprises play in sustaining and increasing economic growth is enormous. Employment therefore is a significant factor to consider because the rate of unemployment in Kenya has increased. This study was using the case study of Eldoret town to analyze the employment of women in micro businesses by assessing the attitude and satisfaction of the female employees with enterprise jobs
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Overpopulation in China Taking into consideration China’s robust economic growth over the last 20–25 years‚ there is little reservation that China’s has had positive impacts on the economy. Because of the increase of the Gross Domestic Product (GDP)‚ China has saved over 400 million people from definite poverty between the years 1979 to 2005 (The State Environmental Protection Administration‚ 2007). Despite this economic growth in urbanization and industrialization‚ there have arisen major concerns
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