report explores how macro-environment forces can influence the strategic management of XX Organisation Holdings‚ a leading Singapore multiplex cinema operator. Three key forces and their potential impact on XX’s operations over the next decade will be discussed and from future trends in technological‚ social and economic developments‚ the key drivers of change can be identified. Lastly‚ the report summarises an operational synthesis of these key drivers. Statistics for cinema screens‚ attendance‚ and
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manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria‚ targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers‚ suppliers‚ creditors‚ distributors‚ dealers
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MICROENVIRONMENT Micro environment means the environment with in the organization/company which is totally under the control. a. The company itself (including departments). b. Suppliers. c. Marketing channel firms (intermediaries). d. Customer markets. e. Competitors. f. Publics. 1. The Company’s Microenvironment a. The Company The first factor is the company itself 1). Top management is responsible for setting the company’s mission‚ objectives‚ broad strategies‚ and policies
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CHAPTER 3: THE MICRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The micro environmental analysis is the second step in creating the Environmental Analysis. The micro environment examines the general business climate as it relates to the organization within its industry. The micro environment is also known as Porter’s Five Forces of Competition. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The analysis looks at five areas of interest
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MICRO ENVIRONMENT includes the following factors. 1.SUPPLIERS : Suppliers are those people who are responsible for supplying necessary inputs to the organization and ensure the smooth flow of production. 2.COMPETITORS : Competitors can be called the close rivals and in order to survive the competition one has to keep a close look in the market and formulate its policies and strategies as such to face the competition. 3.MARKETING INTERMEDIARIES : Marketing intermediaries aid the company in promoting
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1.1 The micro-environment This environment influences the organization directly. It includes suppliers that deal directly or indirectly‚ consumers and customers‚ and other local stakeholders. Micro tends to suggest small‚ but this can be misleading. In this context‚ micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship‚ and the firm may exercise a degree of influence. These are internal factors close to the company
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Introduction Micro environment is the specific or the task environment of a business which affects its working or operations directly on a regular basis. While the changes or transformation in the macro environment will affect the business in the long run‚ the effects of changes or transformation in the microenvironment will be noticed immediately as it is near to the internal part of the business itself. Let us take a roughly look at the macro environment just to get the rough idea
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Is the future of cinema a secure one? Support your case by discussing five major trends that you believe will affect the future of the sector. INTRODUCTION The growing socio-economic importance of the entertainment industry‚ especially the public entertainment in this current global climate cannot be overemphasised. The hype that is consistently generated by the cinema industry is promoting the much needed positive synergy in the society‚ as the masses attempt to climbs out of the glooms of the
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Micro-environmental factors such as customers are essential in determining the success of marketing especially when the needs of the clients are satisfied. Similarly‚ the contribution of employees to the company is fundamental in production of high quality products which are highly marketable (Apple‚ Inc. 2008). The media is an equally crucial factor of the micro-environment because any information which originates from the media either positive or negative can adversely affect the sales of the
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Macro & Micro Marketing Planning & Strategies by Leigh Richards‚ Demand Media Marketing strategy must be considered at the micro and macro levels. Related Articles Five Marketing Strategies for the Small Business What Is Marketing Strategy Planning? Examples of Strategy in Marketing Planning Relationship Between Strategic Planning & Marketing Strategies Hospitality Marketing & Communication Marketing Strategy & Structure Effective marketing incorporates macro and micro-marketing strategies
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