0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
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The necessity of water and time The dominance of power in society can be illustrated by using a pyramid. People with the possession of real power‚ we find at the very top and narrowest part. At the bottom‚ and widest part‚ we find everything and everyone else. Like the people of Dimock‚ in the documentary Gasland‚ they put their trust and faith into the hands of the controlling minority part‚ thinking that they would act in their best interest. However‚ in many cases just like theirs‚ megalomaniacal
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The Origins of Direct Cinema: Cinema Vérité Before submerging into the realm of Direct Cinema‚ it is essential to understand where it is originated from. Although today the notions of Direct Cinema and Cinema Vérité are often confused‚ overlapped and substituted with one another‚ they must be differentiated on the basis of two main characteristics: the time period in which they came about‚ and their specific approach concerning the radical change they intend to implement The very
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Chapter 1 1. The scientist usually considered the first to see microorganisms‚ which he called "animalcules"‚ was A) Redi B) van Leeuwenhoek C) Pasteur D) Tyndall 2. The idea of Spontaneous Generation postulated that A) organisms could evolve into the next generation of organisms B) organisms could spontaneously combust C) organisms could spontaneously arise from other living organisms D) living organisms could spontaneously arise from non-living material 3. The work of Tyndall
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Biyaya ng Lupa The movie showed how Filipino Families lived in the past. The main charaters‚ Jose and Maria‚ got married and started a life together‚ having four children. They were extremely conservative in how they ran their family; with the couple talking about how they shouldn’t fight too much because it would cause the downfall of their marriage. I like the movie because it shows how old Filipino films were at that time. It also showed how beautiful Rosa Rosal (playing Maria) was when she
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This essay will discuss both the Cinema of Attractions and Narrative Cinema and their origins in order to better understand the differences found between them in regards to the criteria to follow. This essay will highlight the role that the spectator plays‚ and the temporality that both the Cinema of Attractions and Narrative Cinema exhibit. Tom Gunning proposed the Continuity Model in order to better understand the beginning of film and the making of film. Gunning proposes the following assumptions:
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Market Size and growth rate: Market size of the industry is 40 billon and the industry has been growing at the rate 20% during the period 2000-08. The industry is currently in the rapid growth and takeoff phase since many innovations are coming up and the industry is being attracted by many big corporate to enter in. Number of rivals: The industry is divided into two sub segments: routine tests and specialised tests. In routine test segment‚ the industry is fragmented into many small companies
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improve the ticket sales of Big Cinemas. For this purpose we analyzed both internal and external environment of big cinema. We also determined the strength and weakness of it in comparison to its competitors. We have considered various factors to find out whether ticket sales can be increased or not. Some of the factors are as follows: • Ticket price • Location • Parking facilities • Seat capacity • Demographic characteristics Ticket price is one of the factors that determines the sale
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QUESTIONS chap12 3. How do the entry and exit of firms in a purely competitive industry affect resource flows and long‐run profits and losses? LO3 Answer: Entry and exit help to improve resource allocation. Firms that exit an industry due to low profits release their resources to be used more profitably in other industries. Firms that enter an industry chasing higher profits bring with them resources that were less profitably used in other industries. Both processes increase allocative efficiency
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Question 1 1. Environmental changes can result in the inactivation of enzymes. Answer True False 1 points Question 2 1. Hydrolases are generally involved in __________ reactions. Answer anabolic catabolic both anabolic and catabolic neither anabolic nor catabolic oxidation-reduction 2 points Question 3 1. Which of the following types of carrier molecules is NOT found in electron transport chains? Answer ubiquinones hemoglobin flavoproteins
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