Understanding the External Marketing Environment INTRODUCTION “All businesses operate within an environment‚ which directly or indirectly affects the way in which they function‚ just as we as consumers live within a cultural and social environment which to a greater or lesser degree determines the way in which we behave as individuals.” said Elaine O’Brien‚ University of Strathclyde. Unlike the controllable marketing mix variables‚ the environmental forces are not controllable by marketers
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Business environment encompasses all those factors that affect a company’s operations‚ and includes customers‚ competitors‚ stakeholders‚ suppliers‚ industry trends‚ regulations‚ other government activities‚ social and economic factors and technological developments. Social or Societary environment of business means all factors which affects business socially . Every business works in a society ‚ so societies ’ different factors like family ‚ educational institutions and religion affects business
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Natural Resources 2.1 INTRODUCTION 2.2 RENEWABLE AND NON-RENEWABLE RESOURCES 2.2.1 Natural resources and associated problems 2.2.2 Non-renewable resources 2.2.3 Renewable resources a. Forest Resources: Use and over-exploitation‚ deforestation‚ case studies. Timber extraction‚ mining‚ dams and their effects on forests and tribal people b. Water Resources: Use and over-utilisation of surface and ground water‚ floods‚ drought‚ conflicts over water‚ dams – benefits and problems. c. Mineral Resources: Use
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the Geographical region of the United Kingdom and make studies into TNT Express UK’s Macro and Micro Analysis‚ thus resulting in a SWOT Framework Analysis. Macro Analysis Political Although UK did not adopt the Euro‚ UK is one of the earlier members of the European Union. This democratic and free market mentality allows trading and cargo movement within the European Union thus resulting in a huge market for TNT with their express delivery service. http://en.wikipedia.org/wiki/Member_state_of_the_European_Union
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Macro Environment The larger societal forces that affect the microenvironment- demographic‚ economic‚natural‚ technological‚ political‚ and cultural forces. These factors represent constraints within which all organizations including the automobile industry must function. Macro Environment For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation‚ any business concern or even an individual. Thus it is per se very much necessary
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Introduction Business environment is an element that will affect all the activities of an organization. Besides‚ it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain‚ complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change‚ such as interest rates‚ rate of inflation and exchange rate. Business
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Characteristics of Educational Technology 1. Educational technology is based on the application of the scientific knowledge.2. Educational Technology has contributed in developing various methods‚ for example‚ micro-teaching method‚ simulatedteaching‚ interaction analysis‚ audio-visual aids and programmed learning method.3. In the field of educational technology‚ psychology‚ science‚ technology‚ system‚ art‚ audio-visual aids and machines areused.4. Educational technology is helpful in making the
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- All firms are price takers - All firms have a relatively small market share - Buyers know the nature of the product being sold and the prices charged by each firm. - The industry is characterised by freedom of entry and exit. Perfect competition is a theoretical market structure. It is primarily used as a benchmark against which other market structures are compared. The industry that best reflects perfect competition in real life is the
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with fundamental economic‚ social and political strategic conflict draws criticism from global commercial enterprises‚ many of whom blame the influence of television. Relax‚ sit back and gasp as I display the rich tapestries of nature. Social Factors Society is our own everyday reality. When The Tygers of Pan Tang sang ’It’s lonely at the top. Everybody’s trying to do you in’ [1] ‚ they must have been referning to nature. Much has been said about the influence of the media on nature. Observers
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Micro Enhancement International‚ Inc. v. Coopers & Lybrand LLP 40 P. 3d 1206 (Wash. App. 2002) Facts of the Case: Micro Enhancement International (MEI) was a software development company that was on the about to have an IPO. They hired Coopers and Lybrand as the auditor. The IPO for MEI was delayed because Coopers and Lybrand were resisting some of MEI’s recognized revenue and were threating to add a “going concern” to the audit. In the end Coopers and Lybrand allowed MEI to recognize the revenue
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