Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview In
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people‚ resources‚ media‚ government‚ technology‚ economic conditions‚ rules and regulation of the government‚ culture and values of the society‚ domestic and global competitive scenario (Chaiprasit and Swierczek‚ 2011). A business enterprise and the above mentioned factors have interrelated relationship. Both have significant influence on each other. This report is made to give the comprehensive understanding about the type’s factors which are the part of a company’s business environment. The whole
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Assignment On Business Environment Contents Introduction Business environment refers to the combination of external and internal factors influence the organization of the operating conditions. There are several factors of the customer and the business environment‚ such as suppliers‚ technology‚ law and government activity and the market‚ social and economic trends competitions and owner‚ is improved. Task 1: The Contextual Environment: 1. a Identify the Purpose
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Introduction Human resource management (HRM) is one of the important factors that are critical to organisation success. Without it‚ there can be no clear vision‚ and opportunity will be squandered. Without it‚ resources will be wasted‚ and a workforce’s full potential will remain woefully untapped. Acquiring the right talent is the key to building a company’s leadership pool. Therefore‚ this paper looks at the relevance of Human Resource Department in large organisations. The paper starts by defining
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Introduction Business Environment included the actors and forces outside the organization that influence management’s stability to develop and maintain successful transactions with its target customers and stakeholders. The objective is to establish the importance of analyzing the types of environmental forces. The environmental forces are political-legal forces‚ economic forces‚ socio-cultural forces and technological forces. In other words‚ these forces (PEST) strongly affect the way of business
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Micro: Floor: govt imposed limit or minimum price that can be charged for a good or service Price floor holds no weight unless the price equilibrium falls below it Production possibilities and Trade offs a. PPC defined b. Economic model that provides the opportunity cost c. PPC examples d. Resources are not equally suited to both items Comparative advantagecondition in which a nation state is capable of producing some product at a lower opportunity cost
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USA Keywords ISO 14000‚ Design‚ Environment‚ International standards‚ Product life cycle Abstract It is proposed that by adopting design for the environment (DFE) principles‚ US companies can easily comply with the environmental portion of the International Standards Organization (ISO) 14000 standards and become competitive in today ’s global market. DFE concepts present unique challenges to designers and introduce significant changes in the company ’s market share and profitability without sacrificing
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Most important factors of micro environment of business are as follows: 1. competitors‚ 2. customers‚ 3. suppliers‚ 4. public‚ 5. marketing intermediaries‚ 6. workers and their union! The micro environment of the organisation consists of those elements which are controllable by the management. Normally the micro environment does not affect all the companies in an industry in the same way‚ because the size‚ capacity‚ capability and strategies are different. For example‚ the raw material suppliers
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BTEC LEVEL 5 Human Resource Management Table of Contents Section Page No. Introduction 2 1.1Distinguish between personnel management and human resource management 3 1.2 The function of the HRM in contributing to organizational purposes 4 1.3 The role and responsibilities of line managers in human resource management 5 1.4 The impact of the legal and regulatory framework on human resource management 6 2.1 The reasons for human resource planning in organizations
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5.1 Factors of production Capital 5.1 Factors of production KE Y I DEA The four factors of production are land‚ labour‚ enterprise and capital. Land This means the land itself‚ and any natural resources that come with it. So oil‚ natural gas‚ bauxite‚ fertile soil‚ a pleasant climate and sandy beaches are all included in this factor of production. Every business uses some physical space – though‚ for example‚ a bank or small home-based business uses much less land than an agricultural
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