the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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Planning Process And Decision Making In AirAsia INTRODUCTION Planning is one of the most important in management. Planning is preparing a sequence of action steps to achieve some specific goal.A goal refers to a future target that an organization wishes to achieve.. A plan is like a map. When following a plan‚ you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to
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strategic business environment in India‚ and the parameters that ay business organization has to consider to grow and sustain in the competitive market. Kew and Stredwick (2005) says‚ “Business environment is the conjugated string of internal and external factors that acts as the most significant key to the present and the future functioning of any business organization”. So this is market research to show an analysis of the internal and external i.e. the micro and the macro business
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CHAPTER 1 Business Environment Contents • Introduction • Business • Objectives of business • Environmental influences on business • Environmental analysis • Characteristics of business environment • Components of business environment • The micro and macro environment • Competitive environment • Porter’s five forces model–competitive analysis Learning Objectives The present chapter aims at: • Definitions and objective of business • Examine environment analysis‚ characteristics
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business environment and adversely affect the goals of business enterprise. There are three kind of political risk in the case “Chavez’s Venezuela”‚ macro-political risk‚ micro-political risk and legal risk. After populist socialist president‚ Hugo Chavez took the office of Venezuela‚ he took many actions to control the country and enhance his own power towards the whole country which made the macro-political risk occurred. Macro-political risk is the changes to the general societal environment will
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There are mainly following types of pollutions: 1. Air Pollution 2. Water Pollution 3. Chemical Pollution 4. Land Ozone-sphere Pollution 5. Land and Soil Pollution 6. Food Contaminants 7. Noise Pollution 8. Modern Pollutions 1. Air Pollution: The major component of the biosphere is air without which no life can survive (except some lower forms of Bacteria). Without air of good quality there cannot be a healthy life. Yet clean air is a rare commodity today. Air pollution is as old as
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Section 1 Internal environment and external environment Internal environment • Manager: On one hand‚ in order to understand a management situation of a company‚ the organization structure is the key issues which should be involved. Xin hua bookstore is being a traditional organization has the traditional structure that functional organization structure. This type of organization always has many layers including senior management‚ middle management and base management level in the pyramid
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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macro and micro environment:-] | Market research is the function that links the consumer‚ customer‚ and public to the marketer through information | “Marketing environment includes all the forces that directly or indirectly influence marketing operations by affecting an organization acquisition of inputs/creation of outputs such as human‚ financial and natural resources and raw material‚ information‚ goods‚ services or ideas. Sometimes a distinction is more between macro and micro factors
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There has been a gradual change in the mode of packaging for last years.For instance‚ earlier fruits and vegetables were used to be transported in wooden boxes but today cardboard crates are used .This is mainly to reduce the cost. Obviously‚a cardboard crate would cost less than wooden crate. Moreover‚using cardboard crates is more eco friendly than cutting trees and making wooden boxes and supporting an environmental cause helps firms improve their goodwill and eventually their sales. Similarly
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