macro and micro environment:-] | Market research is the function that links the consumer‚ customer‚ and public to the marketer through information | “Marketing environment includes all the forces that directly or indirectly influence marketing operations by affecting an organization acquisition of inputs/creation of outputs such as human‚ financial and natural resources and raw material‚ information‚ goods‚ services or ideas. Sometimes a distinction is more between macro and micro factors
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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Micro and macro social theories Functionalism and symbolic interactionism are contrasting sociological theories. Like all theory‚ sociological theory cannot explain everything and therefore differing theories have different perspectives and ideas. As a result they only offer partial or specific points of view of society in general. There are a wide range of sociological theories‚ which can be categorised into two main groups: structural or macro and social action or Micro perspectives. (Langhoff
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business environment and adversely affect the goals of business enterprise. There are three kind of political risk in the case “Chavez’s Venezuela”‚ macro-political risk‚ micro-political risk and legal risk. After populist socialist president‚ Hugo Chavez took the office of Venezuela‚ he took many actions to control the country and enhance his own power towards the whole country which made the macro-political risk occurred. Macro-political risk is the changes to the general societal environment will
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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The Micro Chip Computer Corporation Shows a total of net sales for the years of 2000 – 2004. The total net sales have seemed to drop since 2000. I will compute the year-to-year percentage annual growth in total net sales by taking the current year total net sales and subtracting the previous years. I will then multiply that by 100 and then divide that by the previous year’s total net sales. This will give me the annual percentage growth. The formula will be (current year total net sales – previous
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performance and achieve sales/profit targets of a company called Sweet Drinks plc which has been experiencing a steady decrease in sales over the past five (5) years. Appointed as the Strategic Marketing Manager‚ the main objective is to propose an alternative approach to achieving the company’s goals and objectives. FINDINGS: 2.1 Show the macro and micro environmental factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market
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products * Celebrities | * Online shop * Events * APP’s on iPhone * Environmental – friendly products * Celebrities | * Online shop * Events * Donations * APP’s on iPhone * Discounts | Brand image | Worldwide known brandThe company is best known for its soccer shoes. | Worldwide known brandA leading supplier of athletic shoes‚ apparel‚ and sports equipment. | Worldwide known brandNike is a major supplier of exercise equipment and luxury apparel. | Worldwide known brandReebok
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ECON 201 Introduction to Microeconomics Lecture Notes Second Edition HANY FAHMY E. info@hftutoring.com w. www.hftutoring.com T. 514 979 4232 This material is copyrighted and the author retains all rights. No part of this material may be reproduced or transmitted in any forms or by any means‚ or sorted in a data base or retrieval system without the prior written permission of HF Consulting. COURSE PACKAGE INFORMATION This is a free copy of the first part of ECON 201 course package
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Kristen Magliola 9/9/13 BIO: 414L Lab Report: SOC Medium I. Purpose: To make liquid and solid media for microbial growth II. Background: There are four different types of media used to grow microbes. They consist of Enriched media‚ Nutrient media‚ Selective media‚ and differential media. Enriched media is a growth media supplemented with complex biological molecules. This type of media is used for blood‚ coagulated blood‚ amino acids‚ etc. Nutrient media provides nutrients necessary
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